Same, a bit.
I've always wanted something along the lines of Cybertron, with a something-for-everyone angle that has a little of everything and homages everywhere. And to an extent the Legacy trilogy (as well as Selects) is bringing that, with mixed results. But it all falls kind of flat without the kind of fiction/media fun Cybertron had (the show, the fan club comic, etc). Give me that, with a dash of the fun the Speedia race manga and early Titans Return fiction bits had, and I'd be enjoying this a lot more. It'd certainly be a lot less of a cynical "who do I need from this wave" exercise.
That is very true. I would love to get SOME kind of accompanying fiction. I would even take 3-4 sentence blurbs on packaging that give a quick glimpse into who this character is and what they are doing. If done well, you would be able to piece together the rough shape of the story by reading enough boxes.