The Toys “R” Us Rebranding That Never Was!

Ian

Ian

By day, he's an avid Transformers fan and collector. By night, he's a masked avenger.
Ian

As of June 2018, the toy retailer giant Toys “R” Us shut its doors for the last time. Now, in an interesting piece of “What If” news. The fastcompany website is reporting on the proposed Toys “R” Us rebranding and redesign plan that could have saved them, but sadly never came to be.

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Special Edition Blast Off Appears at Brick and Mortar

LS

LS

While not on active duty for S.H.I.E.L.D., LS can be found moonlighting for the Allspark.
LS

Thanks to CY Chiu in the Facebook group Hobbymizer Hong Kong Discuss, we now have the first physical sighting of the new special edition Combiner Wars Blast Off figure (packaged with a transluscent Prime Master Megatronus).

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Reboot? Former Toys “R” Us CEO Working to Bring Back Store Chain

Naas

Allspark forum user since 2010 under the name NotVeryKnightly. Interest in Transformers has mainly lied with the toys.

Bloomberg reported that Jerry Storch, a former CEO of Toys “R” Us is working with investors on a “reboot” of the retail chain, citing their source as “people familiar with the situation”.

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The Toys R Us Corporate Office Liquidation Sale has Started!

Toys R Us’s death has been well known for the past few months, with its retail stores closing and liquidating its stock. It’s now come time to liquidate the toy retail giant’s headquarters, and everything must go!

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Toys R Us Exclusive Studio Series Thundercracker now available on Entertainment Earth!

Previously exclusive to Toys R Us stores, Studio Series Voyager Class Thundercracker has escaped to the online retailer Entertainment Earth! Studio Series Thundercracker is a repaint and remold of the The Last Knight Voyager Class figure “Decepticon Nitro”, better known as Nitro Zeus in his film appearance! He was originally a Toys’r’us exclusive, but the death of the toy retailer […]

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Titans Return Grotusque Found at Toys ‘R’ Us US Retail Stores

With the death of Toys ‘R’ Us its varied exclusives have been left adrift, with the exclusive Titans Return Grotusque (plus Fengul and Scorponok) among them. Thanks to a sighting in Columbus, Ohio from the Facebook group Cybertron Cafe, it has been confirmed that Grotusque is showing up at U.S. brick and mortar retail after previously only being available online.

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Toys R Us Canada Finds a Buyer

Copper

Copper

Copper has been a fan of Transformers since age four, when she saw the 1986 movie on VHS and demanded to watch it again. You can find her on the forums (and elsewhere in the tubes) as Copper Bezel.
Copper

Toys R Us has found a buyer for its Canadian arm, per BWTF.com’s report on a release by Bloomberg. After MGA Entertainment’s failed bid to purchase the 80-plus Canadian stores along with 200 of the better-performing US locations, Toys R Us seems to have found a better deal with Fairfax Financial Holdings Ltd.

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Toys R Us – The End is Here

Greg

Greg

Greg is the owner and operator of The Allspark website and social media. Since 1999, The Allspark has provided up to date news, information and discussion about Transformers, Comics, Video Games and everything in between.
Greg

Thought I’d record my tour of one of the earliest stores to get the closing notification. Sign said “5 days” left — but hard to say when it was put up. If it’s still here by tomorrow I’ll be surprised.  

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AFJ Interviews Ellia Kassoff, Head of KB Toys Revival, Who Wants to Save the Toy Industry

Copper

Copper

Copper has been a fan of Transformers since age four, when she saw the 1986 movie on VHS and demanded to watch it again. You can find her on the forums (and elsewhere in the tubes) as Copper Bezel.
Copper

Action Figure Junkies interviewed Ellia Kassoff, CEO of Strategic Marks, which had picked up the dead KB Toys brand for an online presence, only to see Toys R Us collapse. He sees KB Toys as a chance to step into that vacuum and “save the toy industry” by keeping a social, tactile, show room presence alive for toys.

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Studio Series Thundercracker Video Reviews

LS

LS

While not on active duty for S.H.I.E.L.D., LS can be found moonlighting for the Allspark.
LS

Via YouTubers Spicy Build and DIATRON, we have in-hand video reviews of the Studio Series 09 Thundercracker figure, currently being found at Toys R Us stores in the United States. Studio Series Thundercracker is a redeco and retool of The Last Knight Nitro with a new removable head.

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