So is it superhero fatigue, or is it a perception issue?
I don't doubt that a superhero whose tagline is "truth, justice, and the American way" may be struggling internationally at a time when perception of the US isn't exactly high the world over.
But....
Fantastic Four is still south of $500 million, and they aren't nearly as tied to Americana the way Superman is. And Fantastic Four has been positively received critically too. It's a good movie. People and reviewers are saying it's good... and the audience just isn't there the way it was for some other movies this year.
I mean of Jurassic World Rebirth, Minecraft, and Mission Impossoble: The Final Reckoning MI is easily the worst performing, and it's still sitting above Superman and FF.
Circling back to Fantastic Four though... it had a strong opening and dropped 80% between its first and second Fridays. The overall first to second weekend drop was a less alarming 66%, but when a 66% drop is the "good" news... yikes.
You can argue "it's a perception issue" but when it's a perception issue with superhero movies... super hero fatigue becomes a very real culprit.
Three of the four superhero movies this year, Thunderbolts*, Superman, and FF, were well received and had positive word of mouth, and all of them are shaping up to be box office dissapointments.
I mean I think Superman sitting north of $500 million, close to $600 million, is pretty good, but the industry insiders kept saying $700 million was the magic "it's a success" number and its box office just isn't going to reach that level.
And if the international audience isn't turning out for comic book fare the way they are for Jurassic World and Minecraft then... well... I'm not sure that changes much about this discussion on a global audience scale.