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With all this discussion on tariffs and licensing, we missed Hasbro’s Q1 Financials! https://toybook.com/hasbro-q1-2025-earnings/ And an interview with CEO Chris Cocks: https://toybook.com/hasbro-q1-2025-chris-cocks-interview/ Some broad notes to me: Since taking over, Cocks direction has...

At this stage, I think the ONLY way for GI Joe to become a major mainstream brand is going to require a damn near complete overhaul of the brand concept. I still think the characters and underlying story elements are still viable, but is going to require some extreme repackaging and a LOT of...

Original Switch had 32GB of internal storage, which was inadequate even then. This time, they’re putting in 256GB which is…fine. It will really depend on the game. The Xbox Series S came with 256GB and I ended up buying an expansion card within a year. I found a list of game sizes, and you...

I think by “streamline” you’re maybe referring to reducing the VOLUME of product under Legends, right? I feel that’s a catch 22: Yes, production costs are rising, but the collector base is probably the more reliable purchasers of Hasbro’s entire demographic range. And since I still maintain...

If anybody is apt to get a decent push without Disney’s stuff, I would think GI Joe since it already has a well established collector segment. I would LOVE to see what Hasbro might do with a Epic World of Action GI Joe line. Could be several issues in why the license was renewed. For all we...

How about good news? Well, good depending on how you've viewed Hasbro's handling of Marvel and Star Wars toys :p https://www.toyark.com/2025/04/24/press-release-hasbro-extends-license-for-star-wars-and-marvel-561692

Missed Best Buy’s preorder window. Probably sold out in minutes. Guess it’s time for the dice roll for the reminder of the year…

It's a LONG view, but Gamers Nexus posted a hefty 3 hour video detailing the impact of tariffs on personal computers on multiple levels. While not DIRECTLY connected to Hasbro, for us casual people, it DOES give a fantastic perspective on the actual complexities of how this stuff is made. Much...

She broke down the logistics to explain the different LAYERS. For example, a computer case that features aluminum is subject to additional tariffs than a straight plastic case. It's a level of deep dive that I think gives more context than what is normally communicated.

Small toy company Learning Resources is suing the Administration over the establishment of tariffs, particularly the tactic of using the IEEPA to, ostensibly, combat the smuggling of illegal narcotics (like Fentanyl). https://toybook.com/learning-resources-trump-lawsuit/ In addition, Gamers...

We had a thread for this? New trailer dropped for Doom The Dark Ages, releasing May 15. Available on PC, Xbox and Playstation. Long standing rumors are that it's on a shortlist for a number of Microsoft ports to the Nintendo Switch 2 later in the year. Dude...

Posted in another thread, but relevant here: John Warden is OFFICIALLY a part of the TLS crew https://www.instagram.com/p/DIrZ4NDx-Cn/

IIRC, he was just a consultant/extra hand with TLS at Toy Fair. Presumably, he's announcing his formal employment by TLS. Also, that sort of stuff is maybe better suited to the MASK and other Hasbro Revival thread we have over in General...

Paul Rudd reconnects to his super past

But why would a kid even be interested in this line to begin with? Probably because the kid saw some marketing (if not an episode) of the cartoon. Or any Transformers cartoon for that matter. Why would a parent be looking at this line? Probably because their kid wants Transformers and most...

I think management (for both franchises) acknowledged that there was just TOO MUCH, period. Not just yearly films (multiple in the case of Marvel), but of multiple TV series (animated and live action). The pace necessary to maintain that volume of content was clearly having a detrimental...

Also, a note on a couple of items: According to Tformers’ press notes at the line reveal, Cyber Changers Mirage and Ultimate Cyberchanger Megatron will be Walmart exclusives with on shelf dates of 7/15/25. For whatever THAT is worth (Maybe Walmart is getting an “early feature” of the line?)...

Given recent geopolitical and economic “concerns”…I’m going to try and get a preorder on the Mario Kart Bundle. If I can’t get that bundle…I’m probably better off waiting. Nintendo’s history of holiday bundles says to me that if I don’t get Mario Kart this year…I’ll probably have a chance next...

This weekend has been Star Wars Celebration Japan. Along new merchandise reveals, Disney reiterated the status of their MANY projects. They confirmed Mandalorian and Grogu for May 2026. But they also revealed first details on 2027’s Star Wars Starfighter feature film: Set 5 years after Rise...

I feel compelled to remind that Chomp and Battle Grimlock will have an MSRP of $29.99 from domestic US retailers. The $54.99 price is a result of him being sourced from the UK.