Kiss has had a long relationship with Atari:
Hasbr-uh-oh - Business and Tariffs Discussion
- Thread starter Thylacine 2000
- Start date
No TF references here, but Morning Brew had a short thing today that referenced Hasbro's focus on Magic: The Gathering and how they're moving away from video games.
They referenced a Bloomberg article, but it's paywalled.
They referenced a Bloomberg article, but it's paywalled.
Atari's not doing so hot, they may have over-extended themselves buying up stuff.
...I think, I dunno, this jive can be hard to read. I think they've been hemorrhaging millions of dollars every year, but I could be reading this backwards or something.
Financial publications - ATARI Investisseurs
atari-investisseurs.fr
You're reading it right. They are losing money. But they're trending in the right direction, which just goes to show that the stuff they're buying is actually valuable. Valuable enough to survive the spending spree? We'll find out. They're playing a risky game but not a stupid one. It could work.
Not as well as it would if Glit was voiced by Atari's voice actress.
We're more important than the kids?
toybook.com
Circana: U.S. Toy Industry Delivers Strong Sales Growth in First Half of 2026
Circana reports strong six-month performance in the U.S. toy industry, with adult consumers and key categories leading the growth.
toybook.com
With toys increasingly being priced out of kids' hands, plus the ever-increasing prominence of tablets and smartphones, it's really no surprise.
I'm honestly surprised we're only 55%We're more important than the kids?
Circana: U.S. Toy Industry Delivers Strong Sales Growth in First Half of 2026
Circana reports strong six-month performance in the U.S. toy industry, with adult consumers and key categories leading the growth.
I would have thought 65% or more
Nah, if adult only households made up 2/3rds of the market, we would have heard about it sooner; that's a major consumer shift and requires them to radically start rethinking their business.
It already visibly does, you can see that just looking at the BBTS sales flyer emails. But it's also interesting that teens are the main growth in recipients groups. It makes sense, weirdly. The generation that grew up with screens young have started to get bored with them and are looking for the novelty of 3-D solids? Sort of a reverse of what we saw before.
The TF Discord groups I'm in have a healthy contingent of teens and early 20-somethings.
Hell, a lot of my students at work love to mess with the SS '86 Prime I have on my desk.
Wait, what already visibly does what? (Not trying to be obtuse, but the way that's phrased I'm not even sure if you're responding to my post.)
And then younger kids will want toys because that's what teens have, and the cycle will be complete.
I've always been confident that nature is going to heal and toys will make a comeback. It's coming.
Sorry, I was typing fast at work on break. I was agreeing with you, if such a large number of adults were buying toys, it would be much more of a visible shift. What I thought was we already are starting to see that in the BBTS flyer emails. Every week, some of the stuff they sell makes me question the definition of toy. 'Action figures' from the 80's that are nearly a foot tall and sculpted like statues at art museums, ACTUAL statues that can go several hundred to a thousand+ or MORE. Even on the Hasbro-only side, they have the statues and such, but also things like the multi-hundred to over a thousand bucks animatronic toys like Robosen.
Heck, the ultimate extension: The Camaro Bumblebee package!
But then I got to thinking about teens being the main receivers, and I wonder if it'll start going the other way. Maybe not, since by the time they will be buying their own, they will be in the adult group...it may just continue the trend.
An amusing discovery found last night as I was perusing Amazon’s FAST channels:
On Hasbro Legends, they were airing Transformers: War for Cybertron: Siege (the Netflix series). Netflix might have the show locked for on demand streaming, but I guess linear rights are full Hasbro now?
And they had Ninja Turtles: The Next Mutation on the schedule. And I can confirm it IS on (at the time I’m writing this). So I guess Hasbro owns the show and can show it whenever they want.* Which I find amusing.
*This isn’t unique- WB Cartoon Rewind has been regularly showing the old Hanna Barbara PAC-Man cartoon, as well as Gobots and Richie Rich. All of which have, in some cases extensive, rights complications. Like with Pac-Man, Hasbro seemingly owns JUST this show, but clearly no IP or likeness or toy rights.
On Hasbro Legends, they were airing Transformers: War for Cybertron: Siege (the Netflix series). Netflix might have the show locked for on demand streaming, but I guess linear rights are full Hasbro now?
And they had Ninja Turtles: The Next Mutation on the schedule. And I can confirm it IS on (at the time I’m writing this). So I guess Hasbro owns the show and can show it whenever they want.* Which I find amusing.
*This isn’t unique- WB Cartoon Rewind has been regularly showing the old Hanna Barbara PAC-Man cartoon, as well as Gobots and Richie Rich. All of which have, in some cases extensive, rights complications. Like with Pac-Man, Hasbro seemingly owns JUST this show, but clearly no IP or likeness or toy rights.
Did Hasbro acquire it when they bought Power Rangers from Saban? Was that some sort of packaged deal? I would have thought Paramount would have gotten that when they bought the entire Ninja Turtles IP.
What hasn't Hasbro acquired at least temporarily at some point?
Barbie, maybe?
More than likely. When Hasbro acquired Saban Brands (Power Rangers and all the “kid stuff”), I’d assumed (and has been borne out) that the acquisition included all the other stuff Saban had done, prior any other superseding ownership claim (ie, the 90s Mega Man cartoon was done by Ruby Spears, but Capcom’s ownership superseded it, so WB can’t air it). That included stuff like VR Troopers, Beetleborgs I had ASSUMED that Next Mutation would have had a claim by Mirage, but I guess not. Then again, the Fred Wolf Ninja Turtles cartoon seemed to be a separate thing from the IP for a long time as well, so…
Not Hasbro related, but apparently Toys R Us is going the spirit halloween route and are opening 120 stores for the holiday season
www.nbcnews.com
Toys ‘R’ Us is opening 120 new stores as grownup collectors fuel toy sales
The once-bankrupt chain is attempting a holiday-season comeback as nostalgic adults and teens drive a boom in old-fashioned physical playthings.
www.nbcnews.com