Outside? Inside? No, thinking ABOUT the box: your thoughts on Transformers packaging

Anonymous X

Well-known member
Citizen
Classics was a fantastic line. Such a game changer for us old-time fans.
I miss the "modernised and redesigned, yet still familiar" design ethos of the Classics range, which continued into Universe 2.0, RtS, etc. I mean, it's nice to have modern figures which match the Marvel comics/Sunbow cartoon design templates so closely, but it's all getting a bit too samey, really. (Perhaps Transformers is now too much of a "nostalgia based brand" to have as much divergence from established characters designs as was possible back in 2006?)
 

Rustron

Member
Citizen
I remember youtube videos of Classics toys were my first contact with G1-style toys. Before that, G1 to me was just some backstory for Beast Wars. Because I never saw the toyline on shelves, I remember being a surprised when I saw pictures of the packaging for the first time many years after the toyline was current, and seeing that it wasn't actually CALLED classics. I love the style of the packaging, and your article has brought to my attention that destroyed (With the colors even sort of suggesting it's burning...) cityscape. It's oddly haunting, honestly. Like that's all that's left after 20-or-so years of the Autobots and Decepticons duking it out on earth. I know the designer probably just put it there to make it look more action-y and attractive for kids, and I think it succeeds at that, but as an adult it feels oddly heavy! It's a great design element either way. I'd also never seen those fold out two packs! They really went all in with the extra flaps on that toyline, love it, top 5 packaging style for sure.

The little joke at the beginning of the Henkei post makes me worried that you pronounce it as henk-eye...
The Japanese monochrome packaging for exclusives I always found equal parts lazy and brilliant. It stands out from the rest for sure, and makes it clear that the product inside is special.


I miss the "modernised and redesigned, yet still familiar" design ethos of the Classics range, which continued into Universe 2.0, RtS, etc. I mean, it's nice to have modern figures which match the Marvel comics/Sunbow cartoon design templates so closely, but it's all getting a bit too samey, really. (Perhaps Transformers is now too much of a "nostalgia based brand" to have as much divergence from established characters designs as was possible back in 2006?)

I read a comment somewhere lamenting the lack of modern real world alt-modes, and honestly I agree. That comment made me conscious of the fact that the most recent vehicles depicted by Transformers are still almost a decade old, and how that really highlights how much of a nostalgia brand it's become, which is very bad for the future of the franchise and something I personally dislike very much and find very boring, as someone who grew up during the 1996 - 2010 era of Transformers, where new, contemporary, exciting iterations were the norm, not the exception.
I remember even being a bit aprehensive back when Kingdom leaked (which somehow is five years ago already??), fearing they would do the beast warriors as janky 3d animals. Fortunately, they went the realistic route instead.
So I agree that it's cool to have the cartoon accurate G1 stuff, but it's really high time they came up with something new to balance it out.
 

CoffeeHorse

Exhausted, but still standing.
Staff member
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I did not enjoy Classics at the time but I appreciate it more as time goes on.

I kinda wish the Evergreen designs borrowed more from Classics. They'd fulfill the same role, but they'd be farther removed from the G1 toon based updates Hasbro's doing in their collector lines. As is the Evergreen designs are in the anti Goldilocks zone of being too far from the toon designs to be stand-ins but too close to be interesting in their own way.
 

lastmaximal

Administrator
Staff member
Council of Elders
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The little joke at the beginning of the Henkei post makes me worried that you pronounce it as henk-eye...
Well, there is a mispronunciation involved, but mercifully this isn't one of mine. That was more of a reference to people in my local community misreading HenkEI as HenkIE, and pronouncing it like "hankie". Some spell it i-e to this day. Just language thangs.
 

LordGigaIce

Another babka?
Citizen
I miss the "modernised and redesigned, yet still familiar" design ethos of the Classics range, which continued into Universe 2.0, RtS, etc. I mean, it's nice to have modern figures which match the Marvel comics/Sunbow cartoon design templates so closely, but it's all getting a bit too samey, really. (Perhaps Transformers is now too much of a "nostalgia based brand" to have as much divergence from established characters designs as was possible back in 2006?)
The problems started in Universe 2.0, when they wanted to infuse some movie engineering and stylings into a G1 tribute line.
The Classics '06 lineup did a lot of good work modernizing stuff, but once you got into the realm of Universe Galvatron or Ironhide... yeah. I'll take the super G1 faithful versions over the creative redesigns in those cases.

It's not an either/or thing, but I do think sometimes problems get overthought.
 

Sabrblade

Continuity Nutcase
Citizen
The problems started in Universe 2.0, when they wanted to infuse some movie engineering and stylings into a G1 tribute line.
The Classics '06 lineup did a lot of good work modernizing stuff, but once you got into the realm of Universe Galvatron or Ironhide... yeah. I'll take the super G1 faithful versions over the creative redesigns in those cases.

It's not an either/or thing, but I do think sometimes problems get overthought.
With the hindsight we have now, it is clear that that was when Hasbro was firmly in their "early Binder work" mindset of "Everything (sans Animated) must be as grounded in reality as possible, like the 2007 movie was."

Giant-sized Powerglide predominately colored gray was the biggest sign of that mindset.
 

LordGigaIce

Another babka?
Citizen
With the hindsight we have now, it is clear that that was when Hasbro was firmly in their "early Binder work" mindset of "Everything (sans Animated) must be as grounded in reality as possible, like the 2007 movie was."

Giant-sized Powerglide predominately colored gray was the biggest sign of that mindset.
Also muted grey camo Acid Storm. G-d forbid we have fun with a bright lime green F-15.
 

Blot

Well-known member
Citizen
I remember even being a bit aprehensive back when Kingdom leaked (which somehow is five years ago already??), fearing they would do the beast warriors as janky 3d animals. Fortunately, they went the realistic route instead.
And in Lio Convoy's case, they did both at the same time!
 

lastmaximal

Administrator
Staff member
Council of Elders
Citizen
Universe 2.0 had its moments. Hound is a darker green and a pile of weapons away from being the only Hound I'd ever need.
I endeavored to get the Henkei one as soon as it was revealed for that reason. All I'd ask is for different pegs for the hologram gun thing. And more weapons instead of Ravage (although that's a pretty good Ravage).

That Hound is pretty near timeless, and suffers none of the other design weirdness they were super into at the time. I haven't dug it out of storage in a while, but I don't THINK it has one of those dramatic head reveals they were obsessed with doing. And even the aesthetic is basically untouched by the same moviefying that compromised the Ironhide mold.

THAT'S how you do an update.
 

Sabrblade

Continuity Nutcase
Citizen
I endeavored to get the Henkei one as soon as it was revealed for that reason. All I'd ask is for different pegs for the hologram gun thing. And more weapons instead of Ravage (although that's a pretty good Ravage).

That Hound is pretty near timeless, and suffers none of the other design weirdness they were super into at the time. I haven't dug it out of storage in a while, but I don't THINK it has one of those dramatic head reveals they were obsessed with doing. And even the aesthetic is basically untouched by the same moviefying that compromised the Ironhide mold.

THAT'S how you do an update.
It probably helped that Hound being a Jeep made him already "realistic military" enough for Hasbro's Movie-influenced mindset at the time. Whereas Ironhide seemed to come about from a desire for Hasbro to distance themselves as far away from the 1980s Nissan Vanette altmode as possible. "Everything must be modern!"
 

CoffeeHorse

Exhausted, but still standing.
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I like the legs. TOON ruined Hound with the stupid tiny feet. Hound has a huge chest. Having huge boots like the G1 toy balances out the proportions and makes that big chest work. Even with the inferior green, Universe 2.0 Hound is a more stylish looking bot than Siege. It reminds me more of Animated toys than other Universe 2.0 toys.
 

Blot

Well-known member
Citizen
The only issue I have with Hound's legs are the feet. They're perfect... except due to the transformation he always looks like he's standing on his toes due to the back half of the foot basically not existing. From the outside? They're glorious. But any shot that lets you see the inside and he's just a cybertronian satyr. But other than that one small issue, Alex Kubalsky really nailed his goal of making sure his favorite Transformer was "done right".
 


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