DC Toy Thread

LordGigaIce

Another babka?
Citizen
Todd’s problem was that he was “personable” to collectors, the face of his company, a face and identity collectors could focus their dissatisfaction on. By doing the livestreams himself, he created a “bond” of sorts with consumers who could focus on HIM for any perceived shortfalls.
Now? Mattel is just a faceless corporation off to do whatever the heck it wants. I think most collectors accept/buy into the idea that Mattel makes a bunch of Batman because that’s a typical corporate move; compared to McFarlane where it became “we get too much Batman because it’s TODD’S FAVORITE/FAULT!”.
I mean... yeah. Todd also privately owns the company with some other investors. I don't know if he's the majority owner of it anymore, but he's certainly the guy who's still at the centre of it. A lot of people talk about his stuff like he's the guy who's personally sculpting the figures when it's a company that has hundreds of employees and a design team 😛
And that personal touch means he's the epicentre for any praise, or any criticism. Most people probably don't know who Ynon Kreiz is, much less what his opinions on DC's roster are.

I just find it amusing that after years of bemoaning Todd for too much Batman, an over-reliance on the Jokerized gimmick, and a lack of female representation and about a year of people praising Mattel for saving us from all of that... all of these same issues are still there.
Almost like they weren't Todd's hangups, but very real issues with how multi-million dollar companies (billion in Matty's case) approach DC's licence.

Well, none of us have ever claimed that the broader collecting community was smart or capable of self reflection :p
@lastmaximal said it in another thread... a lot of the collector community operates off of performative mindsets. Some YouTuber tells a collector the reason there aren't more female DC figures is because Todd McFarlane hates women so now they need to scream on every platform they're on about how evil Todd McFarlane is for not making Black Canary because that's the "right" side of the debate they want to be on... and then Mattel gets the licence and... no girls. These folks don't know what to say... gotta wait for a YouTuber to tell them what to think next.

Truthfully, about the only thing that surprised me about Mattel’s efforts has been the fact that didn’t just spin Batman off into its own thing, as has been the norm for decades.
Hasbro kinda spun Spider-Man off into its own thing. It's still ActionVerse though. They could do that though, because Marvel has enough viable characters that they could make a general "Marvel" subsection of ActionVerse work with Iron Man, Captain America, and Hulk.

I love DC but... I don't think they're there yet. The DCEU bombing while the MCU was a huge hit left DC in a hole that it hasn't fully climbed out of from a pop culture perspective. So if you spin off Batman into its own thing... who do you have left to carry a general "DC Comics" line? Superman's probably the only big name left to carry it.

We saw this with SpinMaster where they did spin Batman and the Batfam off, and their general DC line sunk because of it. I have to think that Mattel got to look at both McFarlane and SpinMaster's DC ledgers when they got the licence back and took some lessons from that.

I’m also a Bat-fan, but I never followed McFarlane that hard because…I just didn’t really care for a majority of his work. At the $25-30 collector range, I never found his product THAT compelling relative to competition from Hasbro, regardless of scale difference. I only picked up Batman (Flash movie), Knightfall Batman (classic blue and grey with oval), Batman Beyond, Grifter, and I think one or two more I picked up on clearance. Certainly not a big investment for the past 6 years of his license.
To each their own.

Batman isn't just my favourite DC superhero, he's my favourite superhero, period. I say that to emphasize how badly Mattel bungled the DC licence in the 2010s and how it killed my desire for DC collecting. That's not to throw shade at present day Mattel, because holy hell have they improved considerably. Just that, back then, Mattel's offerings were not up to par. And the Marvel Legends of the time were janky in retrospect... Mattel's stuff was just that much worse.

McFarlane got me back into it. I was sceptical at first because I knew McFarlane from his 90s work where it seemed like every hobby shop was stocked full of figures that were basically statues with two or three points of articulation. And the seven inch scale was kinda off putting.

Still, I took the dive and loved it. The detail, articulation, and paint is pretty impressive in my opinion, and McFarlane has been doing wired cloth capes at the $25 range for years now... meanwhile Hasbro can only offer that in their $50 Maximum line.

Not to mention the character selection. I have no idea when, if ever, Mattel will get around to Ragman, Black Condor, Max Mercury, and Nightmaster, much less the JSA roster.

So there's been a lot to like in the McFarlane era. Mattel has been really knocking a lot of stuff out of the park, and their early Core offerings do set a very good first impression. I'm excited to see where they go with it...

...but yeah. I do think their lack of women or non-Batman characters so far is a fair criticism, and funny given the discourse over the past six years.

Alongside Deadshot, I’m halfway expecting Harley Quinn (hey, that’s 3 members of the Suicide Squad With Bane!), though if I were in charge, I’d chuck a Supergirl and Lobo in there to capture some interest from the film’s home release.
Deadshot? I'd think Deathstroke. He's the more popular version of that archetype, and they will already have a couple versions of Dick out there by then.

Back when we were speculating about Mattel's first offerings, I thought they'd do Harley and Batgirl in the first two waves, especially because you could make one a repaint of the other with relatively little remoulding either. Then you could further that that base mould and make Supergirl out of it for a two pack with Superman or Lobo, as you said.

Wonder Woman could even be made off of that same mould if you with her classic costume, but would need some more remoulding if they went with her Rebirth look.

Either way... I think that they could have worked in DC's three most famous ladies with relatively little new tooling between them.
 

lastmaximal

Administrator
Staff member
Council of Elders
Citizen
It's really nuts, because Star Wars and Marvel have such wide character selections. ActionVerse could easily be expanded, but they seem content with very small character rosters.
Hell, ActionVerse would be a perfect vehicle to relaunch a kid-centric GI Joe line. The weapons rack idea seems tailor made for a military themed line. They finally seem to have a handle on the kids side of things, but they're super hesitant about actually running with it.

I'm sure this has been said or alluded to, but there's something about the last decade or so with the Evergreen-ing of everything. DC has this too, to a lesser degree (and has been less standardized), but with Hasbro lines at certain tiers (usually the casuals/kid lines) it's really very "make up a small core cast of known names and it's them forever".

On the one hand, I get it. On the other hand, it's among the fastest ways to get me to lose interest, and idk who exactly would be won over by "it's year __ of them putting the same clutch of characters in their toylines, are these even new toys?".

Mattel stepping up their game at a similar price point or target sector should in theory spur Hasbro to also level up, but I wouldn't be surprised if they just continued making their money elsewhere.
 

LordGigaIce

Another babka?
Citizen
I'm sure this has been said or alluded to, but there's something about the last decade or so with the Evergreen-ing of everything. DC has this too, to a lesser degree (and has been less standardized), but with Hasbro lines at certain tiers (usually the casuals/kid lines) it's really very "make up a small core cast of known names and it's them forever".

On the one hand, I get it. On the other hand, it's among the fastest ways to get me to lose interest, and idk who exactly would be won over by "it's year __ of them putting the same clutch of characters in their toylines, are these even new toys?".

Mattel stepping up their game at a similar price point or target sector should in theory spur Hasbro to also level up, but I wouldn't be surprised if they just continued making their money elsewhere.
Part of the problem is that Hasbro keeps reinventing their kids lines and so they start over and have to do the A list characters again and then two waves later they trash it and start again.

If Mattel's DC Core line does light a fire under Hasbro, and ActionVerse is traded out for something comparable then we'll be right back to wave one featuring... the Spider-Family, Iron Man. Captain America, and the Hulk.

I actually don't think ActionVerse is too bad. The moulds are solid, they have a basic level of articulation and paint that still feels "enough," and the weapons rack system lets them get a full range of accessories.
They're two inches shorter than Mattel's DC Core line, but they also cost ~$2 less so it about evens out.

So I'd like to see Hasbro stick to ActionVerse and just expand the character rosters. Again, I think the format would be great for GI Joe, since the weapons rack would allow each figure to come with a range of weaponry.
 

lastmaximal

Administrator
Staff member
Council of Elders
Citizen
It's certainly a problem from our perspective, but at this point in the toy industry's history (amid an even more intense competition with digital entertainment), it might just be how business is done and how they've optimized it.
 

Steevy Maximus

Well known pompous pontificator
Citizen
I love DC but... I don't think they're there yet. The DCEU bombing while the MCU was a huge hit left DC in a hole that it hasn't fully climbed out of from a pop culture perspective. So if you spin off Batman into its own thing... who do you have left to carry a general "DC Comics" line? Superman's probably the only big name left to carry it.

We saw this with SpinMaster where they did spin Batman and the Batfam off, and their general DC line sunk because of it. I have to think that Mattel got to look at both McFarlane and SpinMaster's DC ledgers when they got the licence back and took some lessons from
I never said I didn’t understand why Mattel did what they did. I just remarked that it was a bit surprising that Mattel bucked years of precedent by NOT doing a stand alone Batman segment for kids.
Not to mention the character selection. I have no idea when, if ever, Mattel will get around to Ragman, Black Condor, Max Mercury, and Nightmaster, much less the JSA roster.

So there's been a lot to like in the McFarlane era. Mattel has been really knocking a lot of stuff out of the park, and their early Core offerings do set a very good first impression. I'm excited to see where they go with it...

...but yeah. I do think their lack of women or non-Batman characters so far is a fair criticism, and funny given the discourse over the past six years
I think it’s premature to talk of the character selection of the collector segment. As a “ground up” relaunch, though? Might be a few years before the deep cuts, just as we saw with McFarlane.

I think it’s a fair criticism about the lack of female inclusion…but I also think it’s a bit early to get too worked up since DC Core JUST launched. And while Spin Master was able to get Catwoman in their first assortment (with Batwoman following shortly after), Mattel is also balancing offering SOME representation to the broader DC catalog besides Batman (even if his segment is quite dominant) as well as offering a line that will sell to the dwindling “kids market”.

Also, yeah, got Deathstroke and Deadshot mixed in my brain. Goes to show how closely I pay attention to DC stuff outside Batman ;p
Makes me think wave 3 will be Nightwing, Deathstroke, another hero, and probably a female character. Toss up on Harley Quinn, Wonder Woman, and Supergirl, all 3 have valid justifications:
Wonder Woman is part of the “triumvirate”, part of the core DC hero pantheon.
Supergirl just got a major feature film
Harley Quinn is the “Deadpool” of DC, part of the Bat-family, has a cartoon and plenty of prior recent appearances.

I actually don't think ActionVerse is too bad. The moulds are solid, they have a basic level of articulation and paint that still feels "enough," and the weapons rack system lets them get a full range of accessories.
They're two inches shorter than Mattel's DC Core line, but they also cost ~$2 less so it about evens out.

So I'd like to see Hasbro stick to ActionVerse and just expand the character rosters. Again, I think the format would be great for GI Joe, since the weapons rack would allow each figure to come with a range of weaponry.
Again, I think ActionVerse is fine on a per product basis. But I remain hesitant to buy into any kids line under Hasbro’s current mentality when it comes to them. Like lastmaximal said, Hasbro’s pretty hard into the “Evergreening” of their kids line, and I’m going to remain critical from that perspective.
The DC line just impressed me more by offering darn close to collector grade features at a kid toy price point, while still offering some novel integrated play features of their own. Being able to store a couple accessories on the utility belt is such a simple, but novel, feature that it really shocks me nobody has really done something similar that didn’t involve additional parts or gimmicks.

Might also be a little residual bitterness for how they’ve continued to do X-Men dirty, even now that they are no longer “blacklisted” by certain Marvel/Disney Execs.
 

LordGigaIce

Another babka?
Citizen
Being able to store a couple accessories on the utility belt is such a simple, but novel, feature that it really shocks me nobody has really done something similar that didn’t involve additional parts or gimmicks.
Funnily enough, someone did. Mattel. Back in I wanna say 2014? Whenever Total Heroes came out. That line's Batman came with some handcuffs and smoke grenades that could store on the back of the utility belt. In almost an identical system. The capes on the new Core figures are also very similar to the Total Heroes capes.
Total Heroes did have a more cartoony aesthetic whereas DC Core is more natural, but I have to think there's some team spillover. There's too much shared DNA for there not to be.

I think it’s premature to talk of the character selection of the collector segment. As a “ground up” relaunch, though? Might be a few years before the deep cuts, just as we saw with McFarlane.
We'll see. I'm cautiously optimistic... but Todd gave me a Ragman. No one else has given me a Ragman! Hopefully Mattel gets around to the deeper cuts in due time.

I think it’s a fair criticism about the lack of female inclusion…but I also think it’s a bit early to get too worked up since DC Core JUST launched. And while Spin Master was able to get Catwoman in their first assortment (with Batwoman following shortly after), Mattel is also balancing offering SOME representation to the broader DC catalog besides Batman (even if his segment is quite dominant) as well as offering a line that will sell to the dwindling “kids market”.
Again though, we're in agreement that Hasbro's character roster for ActionVerse is lacking and even they found room for one female character. So it really is just... a bit of a head scratcher.

And honestly... this wouldn't be such a huge deal if so much of DC's action figure discourse over the last six years hadn't been about female representation. So it's like 🤷🏻‍♂️

Also, yeah, got Deathstroke and Deadshot mixed in my brain. Goes to show how closely I pay attention to DC stuff outside Batman ;p
Makes me think wave 3 will be Nightwing, Deathstroke, another hero, and probably a female character. Toss
Honestly, if they're going to do Nightwing and Deathstroke... toss in a Starfire. She's popular and it helps with the kid angle due to the Teen Titans connection.

Might also be a little residual bitterness for how they’ve continued to do X-Men dirty, even now that they are no longer “blacklisted” by certain Marvel/Disney Execs.
The X-Men are a huge part of Doomsday by all accounts, so I'd be cautiously optimistic to see some stuff from that.

Again, I think ActionVerse is fine on a per product basis. But I remain hesitant to buy into any kids line under Hasbro’s current mentality when it comes to them. Like lastmaximal said, Hasbro’s pretty hard into the “Evergreening” of their kids line, and I’m going to remain critical from that perspective.
The DC line just impressed me more by offering darn close to collector grade features at a kid toy price point, while still offering some novel integrated play features of their own.
I think we're in agreement that ActionVerse's character selection is lacklustre and needs a lot of work.

What I'm saying is that the "bones" of the toyline are pretty fit for purpose. Hasbro just needs to put a bit more love into it. Hopefully Mattel hitting a home run with DC Core from value and quality perspectives pushes Hasbro to up their game with ActionVerse.

Let's see some more Avengers. The Fantastic Four. And yes, the X-Men. The weapons rack system would do wonders for some of those character.
 

Steevy Maximus

Well known pompous pontificator
Citizen
Might have to move the ActionVerse discussion to the Marvel Toy Thread, because I have more thoughts on things.

But I think Mattel DOES have a solid hit on their hands, but we’ll see if this is “FOMO” with some collector bleed or if the line is really connecting. Right now, like the Core Skeletor, Entertainment Earth (who’s primarily a distributor these days) has most of the line on backorder, especially the Bat-stuff. Amazon has most of the single figures at 50% markup, with the vehicles being sparsely available.

Guess we’ll have to see how things shake out this fall when the line sees greater distribution and isn’t subject to the whims of the ”Kidult” base that’s probably fueling these initial sales.
 

LordGigaIce

Another babka?
Citizen
Again, anyone paying more than $15 for these DC Core figures is nuts. They're good... they're not $20 good... and they're not meant to be. And they're either readily available or will be soon.

Hell, part of the appeal of this line is you get so much for relatively little. Paying $20 or more would take away from that.
 

Steevy Maximus

Well known pompous pontificator
Citizen
So, I guess this was in stock at some point today, but it's sold out at the moment. Seems the Bane, Batman and Nightwing battle pack will be an Amazon exclusive. At $33, I feel it's a strong value given the lack of accessories are probably offset by the increased bulk of Bane.

Another exclusive being offered is a "Batlink Pack" which features the roleplay Batarangs, Robin with Cycle, Batmobile PLUS an exclusive Batman figure. The Batman figure is sporting a unique deco scheme as well as the "tactical harness" seen in the Killer Croc set cast in yellow. $80 is a beefy price tag, but a good deal when you consider the Batmobile is $50 alone (with no figure), the Batarangs and Robin/Cycle set are each $25, and Batman is probably another $12.
 

LordGigaIce

Another babka?
Citizen
So, I guess this was in stock at some point today, but it's sold out at the moment. Seems the Bane, Batman and Nightwing battle pack will be an Amazon exclusive. At $33, I feel it's a strong value given the lack of accessories are probably offset by the increased bulk of Bane.

Another exclusive being offered is a "Batlink Pack" which features the roleplay Batarangs, Robin with Cycle, Batmobile PLUS an exclusive Batman figure. The Batman figure is sporting a unique deco scheme as well as the "tactical harness" seen in the Killer Croc set cast in yellow. $80 is a beefy price tag, but a good deal when you consider the Batmobile is $50 alone (with no figure), the Batarangs and Robin/Cycle set are each $25, and Batman is probably another $12.
I find it interesting that all of the Batman keyart for this line has the classic oval logo when all the figures have variations of the Rebirth logo.

I wonder if Mattel planned on using the classic logo until a WB/DC mandate forced them to change fairly late in the process?
 

Steevy Maximus

Well known pompous pontificator
Citizen
I find it interesting that all of the Batman keyart for this line has the classic oval logo when all the figures have variations of the Rebirth logo.

I wonder if Mattel planned on using the classic logo until a WB/DC mandate forced them to change fairly late in the process?
Or Mattel knows they can get weak willed collectors like me to double dip on a Batman with a classic oval ;)

The mass release Batman vs Clayface set is slipping out into the wild. Here’s a look at the figures, in hand. A notable element here is that this Batman is sporting (I think) our first release of a “pouch-style” utility belt, instead of the capsule look.
 

LordGigaIce

Another babka?
Citizen
Or Mattel knows they can get weak willed collectors like me to double dip on a Batman with a classic oval ;)
Eh, if that were true at least one Batman in the Core line would have the oval logo, but none of them shown off do. They're all using some variant of the Rebirth logo.

Which was the only logo used for SpinMaster's Batman figures, and makes me think that's WB/DC's preference for kids "evergreen" Batman figures.

I think we'll have to wait to see the Collector stuff to get any real variation on the bat logo.
 

Steevy Maximus

Well known pompous pontificator
Citizen
Mattel had a “mini-panel” in their booth covering DC Premier (aka, Core)

First off, images 2 and 3 encapsulate why I love what Mattel has been doing and I wish Hasbro would take some lessons. Also some interesting behind the scenes on the packaging and production material on the multipacks. Seems Robin might have been penciled in (with frozen effects) for the Mr Freeze set before they swapped out for Hal Jordan.

The Collector series will be unveiled January 1 on Mattel Creations. I’m assuming some licensing agreement is in play that prevents Mattel from even addressing their collector range until 2027. This means the actual releases might not happen until the later spring for fall of 2027.

Toy Reveals:
Wave 3 2026 will be a classic Batman variant reusing the harness gear from the Killer Croc set, Nu52 Nightwing (red and black), Deathstroke, and what appears to be a carryover for the wave 2 “stealth” black Batman. Expect preorders any day with an approximate release in October or November. Might be short stocked, so preordering Deathstroke might be advisable

2027 will see a line wide theming called “Cyber Chaos”. This follows similar “kid centric” yearly theme updates we’ve seen across the industry. Almost seems like some of the older fan nods we saw this year (like the armory racks) may or may not continue in favor of a more kid centric focus. New items shown-
Roleplay Blaster- a Grapple Gun styled blaster with parts to attach to the Batmobile.
Nightwing with Cyber Glider- A small vehicle offering, possible replacing the Robin cycle, with a new “teched out” Nightwing mold. As with most of the roleplay and small vehicles to date, you can attach the Glide to spiff out you Batmobile.
Wave 1 2027-
EMP Batman- A very old school esque Batman variant in yellow/orange and navy blue. Includes a shooty backpack
Nanobot Suit Superman- Shiny edition Superman with some novel new sprue accessories.
”Mystery Figure 1”- Clearly a Jaime Reyes Blue Beetle
”Mystery Figure 2”- Given the theme and typical wave structure, I’m leaning towards a solid Metallo. Don’t know where people are getting Cyborg from, the profile is nothing like him. Some of the meager chest details make it look like the figure will either have some sort of translucent Kryptonite insert or a removable representation of that (like an effects piece)
 

LordGigaIce

Another babka?
Citizen
Mattel had a “mini-panel” in their booth covering DC Premier (aka, Core)

First off, images 2 and 3 encapsulate why I love what Mattel has been doing and I wish Hasbro would take some lessons. Also some interesting behind the scenes on the packaging and production material on the multipacks. Seems Robin might have been penciled in (with frozen effects) for the Mr Freeze set before they swapped out for Hal Jordan.

The Collector series will be unveiled January 1 on Mattel Creations. I’m assuming some licensing agreement is in play that prevents Mattel from even addressing their collector range until 2027. This means the actual releases might not happen until the later spring for fall of 2027.

Toy Reveals:
Wave 3 2026 will be a classic Batman variant reusing the harness gear from the Killer Croc set, Nu52 Nightwing (red and black), Deathstroke, and what appears to be a carryover for the wave 2 “stealth” black Batman. Expect preorders any day with an approximate release in October or November. Might be short stocked, so preordering Deathstroke might be advisable

2027 will see a line wide theming called “Cyber Chaos”. This follows similar “kid centric” yearly theme updates we’ve seen across the industry. Almost seems like some of the older fan nods we saw this year (like the armory racks) may or may not continue in favor of a more kid centric focus. New items shown-
Roleplay Blaster- a Grapple Gun styled blaster with parts to attach to the Batmobile.
Nightwing with Cyber Glider- A small vehicle offering, possible replacing the Robin cycle, with a new “teched out” Nightwing mold. As with most of the roleplay and small vehicles to date, you can attach the Glide to spiff out you Batmobile.
Wave 1 2027-
EMP Batman- A very old school esque Batman variant in yellow/orange and navy blue. Includes a shooty backpack
Nanobot Suit Superman- Shiny edition Superman with some novel new sprue accessories.
”Mystery Figure 1”- Clearly a Jaime Reyes Blue Beetle
”Mystery Figure 2”- Given the theme and typical wave structure, I’m leaning towards a solid Metallo. Don’t know where people are getting Cyborg from, the profile is nothing like him. Some of the meager chest details make it look like the figure will either have some sort of translucent Kryptonite insert or a removable representation of that (like an effects piece)

IMG_5695.jpeg


I will say that now that we have a look at Waves 3 and 4 of Core/Premier/whatever... still Batman heavy (two Batmans and a Nightwing wave 3) and still no women.
 
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