I mean... yeah. Todd also privately owns the company with some other investors. I don't know if he's the majority owner of it anymore, but he's certainly the guy who's still at the centre of it. A lot of people talk about his stuff like he's the guy who's personally sculpting the figures when it's a company that has hundreds of employees and a design teamTodd’s problem was that he was “personable” to collectors, the face of his company, a face and identity collectors could focus their dissatisfaction on. By doing the livestreams himself, he created a “bond” of sorts with consumers who could focus on HIM for any perceived shortfalls.
Now? Mattel is just a faceless corporation off to do whatever the heck it wants. I think most collectors accept/buy into the idea that Mattel makes a bunch of Batman because that’s a typical corporate move; compared to McFarlane where it became “we get too much Batman because it’s TODD’S FAVORITE/FAULT!”.
And that personal touch means he's the epicentre for any praise, or any criticism. Most people probably don't know who Ynon Kreiz is, much less what his opinions on DC's roster are.
I just find it amusing that after years of bemoaning Todd for too much Batman, an over-reliance on the Jokerized gimmick, and a lack of female representation and about a year of people praising Mattel for saving us from all of that... all of these same issues are still there.
Almost like they weren't Todd's hangups, but very real issues with how multi-million dollar companies (billion in Matty's case) approach DC's licence.
@lastmaximal said it in another thread... a lot of the collector community operates off of performative mindsets. Some YouTuber tells a collector the reason there aren't more female DC figures is because Todd McFarlane hates women so now they need to scream on every platform they're on about how evil Todd McFarlane is for not making Black Canary because that's the "right" side of the debate they want to be on... and then Mattel gets the licence and... no girls. These folks don't know what to say... gotta wait for a YouTuber to tell them what to think next.Well, none of us have ever claimed that the broader collecting community was smart or capable of self reflection![]()
Hasbro kinda spun Spider-Man off into its own thing. It's still ActionVerse though. They could do that though, because Marvel has enough viable characters that they could make a general "Marvel" subsection of ActionVerse work with Iron Man, Captain America, and Hulk.Truthfully, about the only thing that surprised me about Mattel’s efforts has been the fact that didn’t just spin Batman off into its own thing, as has been the norm for decades.
I love DC but... I don't think they're there yet. The DCEU bombing while the MCU was a huge hit left DC in a hole that it hasn't fully climbed out of from a pop culture perspective. So if you spin off Batman into its own thing... who do you have left to carry a general "DC Comics" line? Superman's probably the only big name left to carry it.
We saw this with SpinMaster where they did spin Batman and the Batfam off, and their general DC line sunk because of it. I have to think that Mattel got to look at both McFarlane and SpinMaster's DC ledgers when they got the licence back and took some lessons from that.
To each their own.I’m also a Bat-fan, but I never followed McFarlane that hard because…I just didn’t really care for a majority of his work. At the $25-30 collector range, I never found his product THAT compelling relative to competition from Hasbro, regardless of scale difference. I only picked up Batman (Flash movie), Knightfall Batman (classic blue and grey with oval), Batman Beyond, Grifter, and I think one or two more I picked up on clearance. Certainly not a big investment for the past 6 years of his license.
Batman isn't just my favourite DC superhero, he's my favourite superhero, period. I say that to emphasize how badly Mattel bungled the DC licence in the 2010s and how it killed my desire for DC collecting. That's not to throw shade at present day Mattel, because holy hell have they improved considerably. Just that, back then, Mattel's offerings were not up to par. And the Marvel Legends of the time were janky in retrospect... Mattel's stuff was just that much worse.
McFarlane got me back into it. I was sceptical at first because I knew McFarlane from his 90s work where it seemed like every hobby shop was stocked full of figures that were basically statues with two or three points of articulation. And the seven inch scale was kinda off putting.
Still, I took the dive and loved it. The detail, articulation, and paint is pretty impressive in my opinion, and McFarlane has been doing wired cloth capes at the $25 range for years now... meanwhile Hasbro can only offer that in their $50 Maximum line.
Not to mention the character selection. I have no idea when, if ever, Mattel will get around to Ragman, Black Condor, Max Mercury, and Nightmaster, much less the JSA roster.
So there's been a lot to like in the McFarlane era. Mattel has been really knocking a lot of stuff out of the park, and their early Core offerings do set a very good first impression. I'm excited to see where they go with it...
...but yeah. I do think their lack of women or non-Batman characters so far is a fair criticism, and funny given the discourse over the past six years.
Deadshot? I'd think Deathstroke. He's the more popular version of that archetype, and they will already have a couple versions of Dick out there by then.Alongside Deadshot, I’m halfway expecting Harley Quinn (hey, that’s 3 members of the Suicide Squad With Bane!), though if I were in charge, I’d chuck a Supergirl and Lobo in there to capture some interest from the film’s home release.
Back when we were speculating about Mattel's first offerings, I thought they'd do Harley and Batgirl in the first two waves, especially because you could make one a repaint of the other with relatively little remoulding either. Then you could further that that base mould and make Supergirl out of it for a two pack with Superman or Lobo, as you said.
Wonder Woman could even be made off of that same mould if you with her classic costume, but would need some more remoulding if they went with her Rebirth look.
Either way... I think that they could have worked in DC's three most famous ladies with relatively little new tooling between them.