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Various outlets have reported the passing of former Hasbro CEO Alan G. Hassenfeld in London, England, on July 8, 2025. He was 76. His passing was confirmed by former Hasbro executive Alfred Verrecchia, who provided no additional details. After joining the company in 1970 and moving up the...

After a little bit of a break, Marky "Mark" Clonus is back on Instagram, fuelling our desires for new Transformers: Age of the Primes toys by providing us with all-new images coupled with dazzling insights! This week, we have to give his offerings a 3 -- as in Alpha Trion, of course! Let's see...

Hasbro -- er, I mean, Cobra Commander has revealed a new HasLab project that he doesn't want you to fund. Or you can. Whatever, doesn't matter to him -- even he admits it's kinda cool, though (no pun intended, at least on my part). It's the G.I. Joe Snow C.A.T. (Combat All-Terrain) Vehicle...

Greetings, Cyber-warriors! It's been a hot minute since we last checked in on Hasbro's new stopgap to fill in time until The Next Big Thing in Transformers multimedia, Transformers: Cyberworld, and that's no bull. This is: Kidding aside, the cartoon debuts in about two weeks, and has piqued...

ICYMI*, the DL** is that TLS*** is bringing back MASK****, with W1***** at BBTS******, including SDCC*******! * In Case You Missed It ** Down Low *** The Loyal Subjects **** Mobile Armored Strike Kommand (yeah, we know) ***** Wave 1 ****** Big Bad Toy Store ******* San Diego Comic-Con But for...

Okay, guess it's up to me to -- an hour long?!? I don't get paid enough for this. Yep, it's time once again for another Hasbro Pulse Transformers Tuesday Fanstream, with Nate from Marketing for Action Brands and Evan Designer, who I'm assuming is Mark Designer's brother or something. And...

Transformers: Reactivate, nee Transformers: Rise, is something of a recent tale of tragedy among fans of robots in disguise. In a post-Transformers: Devastation world, video games that were more than meets the eye felt fewer and further between, and were usually fare such as Transformers...

On June 10th, 2025, Hasbro Pulse hosted another Fanstream for Transformers on their YouTube channel. Hosted by Nate from Marketing for Hasbro's Action Brands and Mark Designer, pretty much everything they showed off today was already shown off previously -- and only by a matter of hours...

It feels like we've waited an eternity for this. If you want to avoid spoilers (wait, does that term apply here? Meh), then turn back now. Over on the r/Transformers Subreddit, Redditor "sixthrowshot" has posted a number of in-hand images of the long-awaited upcoming and yet-to-be-revealed...

Hey, remember the time Allspark sponsor TFSource (among others) wanted to talk to us about the impact tariffs would have on us and their business? Yeah, good times. Well, there's been an update. From an email on the evening of Thursday, May 8th, they write: So, does this make you excited...

No, seriously. Pre-orders are open, but if you wanted the Megatron who turns into a bull, he's not there. Anyway, here's what the product description reads, for all you lore fiends out there: And here's who is available! Starting at the $9.99 Cyber-Changer price point, we have: Optimus Prime...

In light of recent events, online toy retailers are starting to feel the crunch as a result of the tariff war that is going on. This has prompted at least two such retailers, Allspark.com sponsors TFsource and BigBadToyStore, to issue statements about how this will affect their ability to...

Note: The following review was written after a post-launch update. Therefore, some details and experiences by the reviewer may differ from other reviews published closer to the time of the game’s release. Note 2: This review would have been up earlier, but then Rita turned it into a monster and...

Toy Fair 2025 is under way and brand after brand, toymaker after toymaker has fans eager to see the rest of the year play out! You know, as is tradition. Hasbro has committed to "Play To Win" in 2025 and beyond, with updates for their existing IPs and licenses and some innovative new directions...

As the Liokaiser HasLab project continues on its march towards victory, one of Hasbro's designers, Evan, popped into the Hasbro Pulse YouTube channel to give us another peek at the newly-rechristened "Chest-force". In the video, we get to see the prototype sculpts in all three of their modes...

The year 2019 was a long time ago... well, long enough, anyway. Some people weren't even in the hobby of collecting Transformers at the time, if you can believe it. Heck, there are people alive today who weren't even born yet! All of which is to say, there are reasons why someone might have...

Thanks to the events of Cybertron Con this past week, we've already seen and heard a lot about what to expect from the forthcoming Transformers: Age of the Primes line. Nevertheless, Mark from the Transformers team is here with Hasbro Pulse to make it official... er. Join him as he takes you on...

It's finally time! Morphin' Time, that is, as Mighty Morphin' Power Rangers: Rita's Revenge has launched on Nintendo Switch, Xbox, PlayStation, and Steam! As usually accompanies such an event, here is the official launch trailer for the game: What do you think? Are you going to get a copy...

Via The Mighty Mollusk, it appears that the box art for the HasLab Omega Prime set is upon us. Bask in its glory: For those unaware, the successfully crowdfunded set includes four Transformers figures: new molds of the Robots in Disguise 2001/Car Robots versions of Optimus Prime (nee Fire...

The holiday season beckons, and Hasbro will be ready to meet you there with an event at the NYC High Line from December 6 to 8, 11 AM to 3 PM. In cooperation with Amazon, Hasbro presents "Hasbro Toyland on the High Line" at the High Line Chelsea Market Passage. At the event will be Hasbro's top...