hasbro

  1. LBD "Nytetrayn"

    Toys Activate Your Alt Mode Winner Proves You Are What You Eat

    The winner of the "Activate Your Alt Mode" Fan Vote has been decided, and the winner is going to SHOCK the world! That's right, it's the Shockmaster! Er, I mean, Shockwave! Here's legendary voice actor Frank Welker announcing the winner: Via Collider, Hasbro has presented us with a...
  2. LBD "Nytetrayn"

    Toys New Age of the Primes Behind-the-Scenes is a "Big" Deal

    "Don't worry, I'm always up to the tusk!" Markclonus has returned to Instagram with more Transformers behind-the-scenes fun, and this time, he's found himself in a hairy situation! Well, more like woolly. In fact, this could turn into a mammoth problem, if he's not careful. Right, right, pics...
  3. LBD "Nytetrayn"

    Movies and TV A Recap of Everything You Missed in the Last Half of Transformers: Cyberworld

    It's been a long road for Cyberworld, and there's been a lot to keep track of. And as we stand at eight episodes in at five minutes each... well, there are only so many hours in a day, and so many days in a week. It's understandable why someone would have trouble keeping up with the last 20...
  4. LBD "Nytetrayn"

    General Hasbro is Boston-Bound

    Image via Wikipedia Some sad news this week, as Hasbro has announced that it is moving to Boston from its longtime home in Rhode Island. By the end of 2026, around 700 employees are expected to make the transition with the company to the new headquarters, located in Boston’s Seaport District...
  5. LBD "Nytetrayn"

    Toys New Age of the Primes Behind the Scenes Has a "Sureshot" to Turn Some Heads

    "I can do the 'Superhero Landing' pose, now that I have knees for it to ruin!" I know what you're thinking: "Oh Primus, why are they letting him do this again?!" To which I say: Don't be such a SpoilSport. That's the Targetmaster's job. Anyway, Markclonus is back, showing off what to expect...
  6. LBD "Nytetrayn"

    Video Games All Rise for This Early Transformers: Reactivate Trailer from 2020

    There hasn't been much said about Transformers: Reactivate in a while. Which makes sense -- people don't tend to talk about cancelled video games as much as those which have actually come out, or are still in development. Still, people are talking about it, especially when new pieces of...
  7. LBD "Nytetrayn"

    Toys Age of the Primes Flatline Behind the Scenes

    "FLATLINE! WOO-WOO-WOO-WOO-WOO-WOO! There, I said it. That'll be 12 shanix." Marklonus is back, rested up, and bringing us a new batch of BTS images and commentary. This time, the subject of his affection is the evil* Decepticon medical officer, Flatline! "Does this kibble make my thighs look...
  8. LBD "Nytetrayn"

    Toys Take a Good Look at HasLab Liokaiser's Latest Iteration

    Champing at the bit for more HasLab Liokaiser? No need to worry, because we -- and by "we" I mean "Hasbro's Evan Brooks -- have got you covered! Following the San Diego Comic-Con, Brooks wanted to make sure we all got a good look at the painted version of the latest model before it got shipped...
  9. lastmaximal

    Toys SDCC 2025: Hasbro makes us ask, "Can it be 2026 yet?" with a slew of Transformers official product images and info

    SDCC 2025 is in full swing, and Hasbro has absolutely come out swinging with strong product presentations for their various iconic brands. Transformers is definitely no exception, as so many corners of the brand are getting a lot of love in the next few months and the next year. Studio Series...
  10. lastmaximal

    General RIP, Alan G. Hassenfeld, philanthropist and former Hasbro CEO and chairman

    Various outlets have reported the passing of former Hasbro CEO Alan G. Hassenfeld in London, England, on July 8, 2025. He was 76. His passing was confirmed by former Hasbro executive Alfred Verrecchia, who provided no additional details. After joining the company in 1970 and moving up the...
  11. LBD "Nytetrayn"

    Toys Age of Primes Alpha Trion Behind the Scenes

    After a little bit of a break, Marky "Mark" Clonus is back on Instagram, fuelling our desires for new Transformers: Age of the Primes toys by providing us with all-new images coupled with dazzling insights! This week, we have to give his offerings a 3 -- as in Alpha Trion, of course! Let's see...
  12. LBD "Nytetrayn"

    G.I. Joe HasLab Reveals New G.I. Joe Classified Series Snow C.A.T.

    Hasbro -- er, I mean, Cobra Commander has revealed a new HasLab project that he doesn't want you to fund. Or you can. Whatever, doesn't matter to him -- even he admits it's kinda cool, though (no pun intended, at least on my part). It's the G.I. Joe Snow C.A.T. (Combat All-Terrain) Vehicle...
  13. LBD "Nytetrayn"

    Toys Who's Ready to Cyber? New Transformers Cyberworld Promo Pics and Pre-Orders

    Greetings, Cyber-warriors! It's been a hot minute since we last checked in on Hasbro's new stopgap to fill in time until The Next Big Thing in Transformers multimedia, Transformers: Cyberworld, and that's no bull. This is: Kidding aside, the cartoon debuts in about two weeks, and has piqued...
  14. LBD "Nytetrayn"

    Toys TLS and BBTS Team Up for MASK Pre-Orders, Including SDCC!

    ICYMI*, the DL** is that TLS*** is bringing back MASK****, with W1***** at BBTS******, including SDCC*******! * In Case You Missed It ** Down Low *** The Loyal Subjects **** Mobile Armored Strike Kommand (yeah, we know) ***** Wave 1 ****** Big Bad Toy Store ******* San Diego Comic-Con But for...
  15. LBD "Nytetrayn"

    Toys The Tests Came Back, and You've Got a Hasbro Pulse Fanstream for June 2025

    Okay, guess it's up to me to -- an hour long?!? I don't get paid enough for this. Yep, it's time once again for another Hasbro Pulse Transformers Tuesday Fanstream, with Nate from Marketing for Action Brands and Evan Designer, who I'm assuming is Mark Designer's brother or something. And...
  16. LBD "Nytetrayn"

    Video Games GameSpark News: A Closer Look at the Transformers Game That Might Have Been

    Transformers: Reactivate, nee Transformers: Rise, is something of a recent tale of tragedy among fans of robots in disguise. In a post-Transformers: Devastation world, video games that were more than meets the eye felt fewer and further between, and were usually fare such as Transformers...
  17. LBD "Nytetrayn"

    Toys June 10, 2025 Hasbro Pulse Transformers Fanstream Recap

    On June 10th, 2025, Hasbro Pulse hosted another Fanstream for Transformers on their YouTube channel. Hosted by Nate from Marketing for Hasbro's Action Brands and Mark Designer, pretty much everything they showed off today was already shown off previously -- and only by a matter of hours...
  18. LBD "Nytetrayn"

    Toys Studio Series '86 Megatron Has Leaked

    It feels like we've waited an eternity for this. If you want to avoid spoilers (wait, does that term apply here? Meh), then turn back now. Over on the r/Transformers Subreddit, Redditor "sixthrowshot" has posted a number of in-hand images of the long-awaited upcoming and yet-to-be-revealed...
  19. LBD "Nytetrayn"

    Toys More Tariff Talk from TFSource

    Hey, remember the time Allspark sponsor TFSource (among others) wanted to talk to us about the impact tariffs would have on us and their business? Yeah, good times. Well, there's been an update. From an email on the evening of Thursday, May 8th, they write: So, does this make you excited...
  20. LBD "Nytetrayn"

    Toys Transformers Cyberworld Pre-Orders on Amazon, and That's No Bull!

    No, seriously. Pre-orders are open, but if you wanted the Megatron who turns into a bull, he's not there. Anyway, here's what the product description reads, for all you lore fiends out there: And here's who is available! Starting at the $9.99 Cyber-Changer price point, we have: Optimus Prime...


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