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"I can do the 'Superhero Landing' pose, now that I have knees for it to ruin!" I know what you're thinking: "Oh Primus, why are they letting him do this again?!" To which I say: Don't be such a SpoilSport. That's the Targetmaster's job. Anyway, Markclonus is back, showing off what to expect...

There hasn't been much said about Transformers: Reactivate in a while. Which makes sense -- people don't tend to talk about cancelled video games as much as those which have actually come out, or are still in development. Still, people are talking about it, especially when new pieces of...

"FLATLINE! WOO-WOO-WOO-WOO-WOO-WOO! There, I said it. That'll be 12 shanix." Marklonus is back, rested up, and bringing us a new batch of BTS images and commentary. This time, the subject of his affection is the evil* Decepticon medical officer, Flatline! "Does this kibble make my thighs look...

Champing at the bit for more HasLab Liokaiser? No need to worry, because we -- and by "we" I mean "Hasbro's Evan Brooks -- have got you covered! Following the San Diego Comic-Con, Brooks wanted to make sure we all got a good look at the painted version of the latest model before it got shipped...

SDCC 2025 is in full swing, and Hasbro has absolutely come out swinging with strong product presentations for their various iconic brands. Transformers is definitely no exception, as so many corners of the brand are getting a lot of love in the next few months and the next year. Studio Series...

Various outlets have reported the passing of former Hasbro CEO Alan G. Hassenfeld in London, England, on July 8, 2025. He was 76. His passing was confirmed by former Hasbro executive Alfred Verrecchia, who provided no additional details. After joining the company in 1970 and moving up the...

After a little bit of a break, Marky "Mark" Clonus is back on Instagram, fuelling our desires for new Transformers: Age of the Primes toys by providing us with all-new images coupled with dazzling insights! This week, we have to give his offerings a 3 -- as in Alpha Trion, of course! Let's see...

Hasbro -- er, I mean, Cobra Commander has revealed a new HasLab project that he doesn't want you to fund. Or you can. Whatever, doesn't matter to him -- even he admits it's kinda cool, though (no pun intended, at least on my part). It's the G.I. Joe Snow C.A.T. (Combat All-Terrain) Vehicle...

Greetings, Cyber-warriors! It's been a hot minute since we last checked in on Hasbro's new stopgap to fill in time until The Next Big Thing in Transformers multimedia, Transformers: Cyberworld, and that's no bull. This is: Kidding aside, the cartoon debuts in about two weeks, and has piqued...

ICYMI*, the DL** is that TLS*** is bringing back MASK****, with W1***** at BBTS******, including SDCC*******! * In Case You Missed It ** Down Low *** The Loyal Subjects **** Mobile Armored Strike Kommand (yeah, we know) ***** Wave 1 ****** Big Bad Toy Store ******* San Diego Comic-Con But for...

Okay, guess it's up to me to -- an hour long?!? I don't get paid enough for this. Yep, it's time once again for another Hasbro Pulse Transformers Tuesday Fanstream, with Nate from Marketing for Action Brands and Evan Designer, who I'm assuming is Mark Designer's brother or something. And...

Transformers: Reactivate, nee Transformers: Rise, is something of a recent tale of tragedy among fans of robots in disguise. In a post-Transformers: Devastation world, video games that were more than meets the eye felt fewer and further between, and were usually fare such as Transformers...

On June 10th, 2025, Hasbro Pulse hosted another Fanstream for Transformers on their YouTube channel. Hosted by Nate from Marketing for Hasbro's Action Brands and Mark Designer, pretty much everything they showed off today was already shown off previously -- and only by a matter of hours...

It feels like we've waited an eternity for this. If you want to avoid spoilers (wait, does that term apply here? Meh), then turn back now. Over on the r/Transformers Subreddit, Redditor "sixthrowshot" has posted a number of in-hand images of the long-awaited upcoming and yet-to-be-revealed...

Hey, remember the time Allspark sponsor TFSource (among others) wanted to talk to us about the impact tariffs would have on us and their business? Yeah, good times. Well, there's been an update. From an email on the evening of Thursday, May 8th, they write: So, does this make you excited...

No, seriously. Pre-orders are open, but if you wanted the Megatron who turns into a bull, he's not there. Anyway, here's what the product description reads, for all you lore fiends out there: And here's who is available! Starting at the $9.99 Cyber-Changer price point, we have: Optimus Prime...

In light of recent events, online toy retailers are starting to feel the crunch as a result of the tariff war that is going on. This has prompted at least two such retailers, Allspark.com sponsors TFsource and BigBadToyStore, to issue statements about how this will affect their ability to...

Note: The following review was written after a post-launch update. Therefore, some details and experiences by the reviewer may differ from other reviews published closer to the time of the game’s release. Note 2: This review would have been up earlier, but then Rita turned it into a monster and...

Toy Fair 2025 is under way and brand after brand, toymaker after toymaker has fans eager to see the rest of the year play out! You know, as is tradition. Hasbro has committed to "Play To Win" in 2025 and beyond, with updates for their existing IPs and licenses and some innovative new directions...

As the Liokaiser HasLab project continues on its march towards victory, one of Hasbro's designers, Evan, popped into the Hasbro Pulse YouTube channel to give us another peek at the newly-rechristened "Chest-force". In the video, we get to see the prototype sculpts in all three of their modes...