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All the parts are a new bigger tooling and the transformation’s slightly different but the general idea is heavily based on the Classics Seeker mold. Also selling toys as a multipack would allow for better pricing probably due to overall less spent on manufacturing, shipping and packaging.

Optimus colors and jungle camo for the Rolling Thunder version and jungle, tundra and desert camo for the ICBM version with a limited run (horrible) Monkey King colors too. The ice and desert versions came with retooled vehicle mode parts, gun, head and missile head that were sold as a separate...

I like how this looks but being less Optimus is kinda a negative now that I bought the corresponding Megatron. Also, the gasmask has to partsform with no dedicated spot to place it in.

The most interesting thing about the multipack is that they just called it the Troop Builder Multipack instead of IDK, the Legion or Batallion or something.

ROTB toys look great. Shame all the promo images show them with a grayscale filter.

Isn't this more likely a G2 Dreadwing color reference? I'd expect some white and red if they wanted a King Atlas homage. I find the colors are much better than Skyquake. Pea-soup green and salmon are not very aesthetically pleasing. Also a slight disappointment that he has a cannon barrel on...

To be fair, Prowl's death scene was one of the most detailed aside from like, Optimus. I'd be scratching my head at marketing it as dead Prowl instead of regular Prowl with a couple orange smoke cloud effects though. Also, painted sky blue windows always suck.

It really is. Compared to the old Generations deluxe, it accomplishes a lot more with less moving parts and looks a lot more user-friendly to boot. It just could have used a few more parts to cover up the fists, clean up the shoulder stalks or to fold up the bumper in robot mode. The axe being...

This thing screams mediocrity in every aspect. I might pick up Bumblebee and call it quits. It's like the designers had to figure out how to get that chonk within the current budget and rushed everything else.

Sometimes speeders are too much for regular cop cars

Pingu and the Minions speak the same language.

The Blitzwing/Laser Prime/Armada Megatron style of shoulders is terrible. I don't mind at all that the kibble is immobile but the restriction on shoulder extension and the way the shoulder flaps look whenever you try to raise the arms forward is damn unsightly. They should ideally been...

Is the snout supposed to be oriented like that?

RICKROLLER DA

“Sir, buyer feedback says that our ICBM Prime was kind of phallic.” “Outrageous! We must rectify this oversight.” “Perfection.”

The colors don’t match. Again.

Machine Wars was a wave or two of the relatively less popular late G1 molds with random colors and legacy names slapped onto them. Add on to this, it was only sold exclusive to one retailer and with no official release in other regions. I doubt they'd go out of their way to make the Machine Wars...

Off topic but Robosen pays Hasbro for the permission to make stuff that looks like Transformers characters. This has no bearing on what Hasbro does. Making second runs of Haslab stuff sounds like a great way to tank future campaigns.

It was a big rock.

Nondescript immobile chunks sounds worse than nondescript immobile chunks with nostalgia bait but I'm not a marketing person. IDK maybe they can weaponize or something.