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CinemaCon was today, and Hasbro has started to drop info for their Spider-Man: Brand New Day merchandise, due May May 31st at all retailers. ActionVerse is the brunt of the kids initiative, and the feature item is a massive tank vehicle evocative of the assault vehicle seen in the trailers...

We also don’t know for sure if Hasbro will cycle in any PR figures either. That’s been a pretty common practice and it wouldn’t surprise me if Hasbro slipped another Autobot into that first wave. Given the G2 Megatron, they could probably get away with refreshing the G1 Optimus Prime they did...

The OG modern MOTU Origins Crossover is returning! Mattel showed off a new line of Masters of the WWE Universe during a WWE Event in the run up to Wrestlemania 42. In addition to Cody Rhodes (BA He-Man), hWo Hogan (complimenting the prior hWo Macho Man), Shawn Michaels (Bow), Bray Wyatt...

I’ve yet to see them, but I’m quite enamored. For $5? I really hope Mattel keeps them going a while and diversifies the character selection. Them seem like a better take than the Eternia minis were. Glad to see them for $5, and it’s a nice offering for the sub-Core figure range.

I’m an utter mark for Machine Wars and Beast Machines…

They were found in a land down under….As in Australia. A fan down under found the herefore unknown Origins interpretations of the film version of Man At Arms and TriKlops. Sadly, they were blocked from purchase due to being locked out of Target’s system due to a street date. This does confirm...

Just throwing out this caveat as listings start to leak for the follow up for Age of the Primes (see the appropriate thread for that): Just as with United Wave 5 (and Leader wave 4), these tail end repaint/retool waves are apt to see spotty distribution. If there are any figures that you feel...

Among the myriad of info dumped by JtPrime for Studio Series, he DID confirm that "Megatron Rising Resistence" is apparently a capsule initiative (2 deluxe, 3 Voyager, 1 Leader, 1 Multipack), coming to Walmart, with heavy Autobot presence. Unless Walmart ditches it halfway through like they...

I can't wait to see how they justify Red Alert on the packaging. Also, that confirms Goldfire is not in Generations. Nice showing for the first live action film's TWENTIETH anniversary. But what are they going to do for Dreamwave Optimus Prime? Make him look like he got stung by a bee? Do I...

I saw my first bit of MOTU 2026 toy merchandise IN PERSON! It was the Hot Wheels Monster Trucks 2 pack :p https://he-mania.com/2026/03/surprise-masters-of-the-universe-movie-he-man-and-skeletor-hot-wheels-monster-trucks-set-is-discovered-at-walmart/

We'll know characters and probably size classes...but probably not any tooling hints.

I got even odds on that or a retool from Prime Smokescreen. I feel confident Rook is the Windcharger mold with toy details in grey.

Just when you think fans couldn't find a deeper well to plunge....

Nate Purswell, Transformers Brand Marketing Manager, has made a post on social media confirming a reissue of Armada Optimus Prime is on deck. https://www.facebook.com/BlogCybertron21/posts/for-those-wondering-about-it-hasbro-designer-mark-maher-confirmed-a-legacy-armad/1545148027338213/

Limited Run Games has announced that the upcoming brawler Dragon Pearl of Destruction will be delayed into this summer. "Additional development time" was the cited reason.

There's going to be yet ANOTHER way for you to enjoy Hasbro's legacy content. Hasbro Entertainment has joined with linear broadcaster Get After It Media (GAIM) to launch a linear Hasbro Legends channel. This is NOT the same as the FAST channel currently airing on sources like Amazon. Think of...

Gotta admire the gall of the administration: it took Obama's crew (including the Secretary of State) some 20 months to hammer out a deal... Only for Trump to tear it up in his first term, start a war against them in his second, and Vance and goons wouldn't give a full day to actually accomplish...

Him name is Jeff. He come with Venom https://www.toyark.com/2026/04/14/marvel-legends-marvel-rival-figures-reveal-more-586998 Plus other Rivals figures (including a great looking Moon Knight) and new general Legends wave, with some love for Alpha Flight and Force Works

Bah, why settle for a mere toy when they're making a full sized havoc staff. With lights, sounds and smoke effects! https://toynewsi.com/241-62979 And here's images of Core Trap Jaw. I'm a touch disappointed, it just comes across a bit bland relative to his film and other product portrayals...

Megatron trying to conquer the multiverse is the godly level of ambition fit only for utilizing the Grand Mal design!