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I'd say a combination of that and the property in question. A transforming Ecto-1 or DeLorean? That sells itself. A transforming Canon camera? Weeeeeeeeeeeell... maybe, but it seems like a totally different type of demographic. One could also argue that in the former cases, Ghostbusters and...

I loved that bit.

Right, that's what I'm saying. Does price count as part of marketing? I happily paid it, but I've seen stuff saying it was priced too high as well. But yeah, some of those ads... like the ones seemingly designed to make kids not want McDonald's? WTF?

I think that's the thing a lot of companies seem to get wrong with things when they try to do something different -- they try to give something different before people have what they want, which is the familiar.

First person to say "Arch Deluxe" will get to sample the all-new "McFist Deluxe," y'get what I'm sayin'?

Even in pictures, I love how they made this version of Shredder look SO good. Like, I got the original because he was Shredder, but he was quickly relegated to "arcade game clone" once I got Wacky Action version and put the cape on him instead. But this version? This is a version I kinda...

Ah, touche.

He should have a fusion cannon that actually opens up to reveal a med kit.

If we get a new combining Volcanicus, I want it to be based more on the Cyberverse version in the show.

I feel like I missed the announcement for that one. What is it?

Anyone remember Transformers: Zone?

Hey! New Mega Man article! Hope you'll check it out and enjoy it! =)

So, just finished a new article, and since it seems relevant to the topic here, I hope you don't mind if I share:

Oh man, I remember plotting one of those when I was a kid. It was going to have digitized graphics using live action suits, and characters from the Archie comics, and... and...

Oh man, that was my first regular issue. I'd love something like that!