He doesn't care. He just wants them to buy into the project so he can take their money and then make another company so he can feel like a big boy. Whether that company ever actually produces anything worthwhile is secondary.
The Energon Autobots were mostly pretty ugly to begin with. They had an uphill battle trying to make those designs look halfway decent. I mean, I kinda think they look like improvements over the originals, but polishing turds and all that.
Their entire ideology needs an Other to point at and say "at least we're not those people", and trans people are the latest Other. It's not about feeling threatened or confused, it's about who they can hate without getting sued.
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