I am a little confused as you seem to not get what I am saying here. I am comparing each month this year to its counterpart in 2019, aka Pre-covid. While I agree that May 2026 was a strong month for the box office, it still falls short of May 2019 (pre-covid) by $9 million.
No, I'm not confused because I disagree with your take. I just... disagree.
The point at hand, no one said that theatres have recovered from COVID, just that May 2026 was the best May SINCE COVID. The pandemic fundamentally messed with theatres (as you'd expect it to) and the confluence of that and streaming has put the industry in a hole...
... but
my point is that it's a hole that is being climbed out of.
I also am pointing out the May success is pretty much a fluke this year. The months before and after both show a huge difference in box office between now and pre-covid. June 2026 is going to be $100 million less than June 2019. April 2026 was almost $200 million less than April 2019. That is the data, and it does show that people aren't going to the theaters as much as they did in 2019, even with the strong showing this May.
"Fluke" is a lazy way to think about it.
WHY was May so much better than April or June? Let's think about that.
It can't be summer... end of term projects and exam preps were in full swing in May. You'd think that would put a damper on teenagers going to the movies. And yet...
So now we need to ask ourselves why that didn't happen... and why attendance is dipping now that teens do have the summer off.
And the most obvious answer is that May simply had more movies audiences- specifically younger audiences- wanted to see.
This isn't rocket science. The movies saw increased attendance when the offerings were more palatable to the general audience. More at 11.
Well, May 2026 vs June 2026:
I know movies are up to taste, but they both look like great months for movies.
Here is the crux at what I'm getting at...
These months are not equivalent "great months for movies." Maybe you think so. Maybe I think so (I actually saw more movies in June than May myself). But you and I and everyone else in the nerdsphere needs to understand that our tastes are no longer what the general audience wants, and more importantly?
Our tastes are not what's appealing to younger crowds.
I mean last year Thunderbolts and Fantastic Four both struggled to gain traction and Superman "only" made ~$600 million. Nerds declared theatres dead... despite the new Jurassic World and Minecraft movies flirting with a billion.
We need to accept that toy franchise movies and comic book stuff- which were big business- are no longer appealing to the younger crowds who have traditionally made up the backbone of theatre revenue.
That doesn't mean theatres are dying- it means audiences these days want movies different from what Hollywood's been training itself on since the mid 2000s.
Let's look at May.
Backrooms, Obsession, TDWP 2, and Michael were the big hits. Star Wars M&G struggled. MK2 was a popcorn fart and went and left with no impact.
Now June.
Toy Story 5 was a huge hit. Scary Movie was a huge hit relative to its budget.
Disclosure Day may very well get to Backrooms and Obsession's numbers, but it was also far more expensive to make than either of May's horror successes.
MotU, Jackass, and Supergirl? Bombs.
Death of Robin Hood bombing makes me sad, but it's expected... it's the type of movie I love but always seems to underperform.
So what can we take from the last two months? Pretty much what I've been saying.
Nerdsphere movies aren't drawing in audiences. Star Wars M&G, Supergirl, MotU, MK2? Bomb. Jackass? Bomb.
Basically us Gen Xers and Millennials have to reckon that what WE tend to like isn't what's driving ticket sales anymore. Hollywood's struggles is that they're slow to recognizing that.
It's not that people don't want to go to theatres, there's hard data to suggest they do show up... just not for superhero fare and toy franchise movies.
Indy horror is clearly in right now, but it's not that simple. Scary Movie is a horror spoof. Michael and TDWP2 both doing well despite one being a sequel to a classic from years ago and the other being a sincere biopic.
What's doing WELL isn't as easy to define, but what's doing poorly is clear as day- nerd genre fiction isn't it, not anymore.
And nerds' inability to separate that from a broader analysis of theatres and movies is what's grating to me. I'm sorry MotU and Supergirl bombed. I liked both well enough... but them not doing well isn't an indictment on movie theatres... it's an indictment on those types of movies, and nothing more.