They actually address that last point specifically and how it doesn't seem to hold up.
The other stuff, too, and a little more.
Well, they say it's because it debuted in the #14 spot, so word of mouth about the deaths and violence wouldn't have affected the first week. That is a fair argument, but I bring up the fact that it came out right as kids are getting ready to go back to school and it was following the following movies to theaters that would have robbed from its target audience:
Short Circuit
My little pony
Space Camp
Ferris Buellers Day off
Back to School
Karate Kid Part 2
Labyrinth
The Great Mouse Detective
Aliens
Flight of the Navigator
Howard the Duck
Stand By Me
All of these films just ate away at the family friendly or action/scifi films for that summer. It seems that they agree with me on this point and think that is the main reason it bombed in the box office.
On top of that, their other argument was that the movie held on and made a lot of money on the following weeks. This is not true.
| Aug 8-10 | 14 | $1,779,559 | - | 990 | - | $1,797 | $1,779,559 | 1 |
| Aug 15-17 | 18 | $925,247 | -48% | 990 | - | $934 | $3,742,365 | 2 |
| Aug 22-24 | 18 | $505,229 | -45.4% | 846 | -144 | $597 | $4,837,143 | 3 |
Aug 29-Sep 1
Labor Day wknd | 19 | $367,574 | - | 613 | - | $599 | $5,531,219 | - |
| Sep 5-7 | 14 | $128,254 | - | 395 | - | $324 | $5,706,456 | 5 |
You can see that after the first weekend it had a 48% drop off. That is about average for films that aren't hits. If it is a big film, a popular one that is going to sell a lot of tickets(Pre-covid that is) then the drop off rate would be around 20-30%
While it did make a good portion of its money in the next four weeks, it didn't hold on and just kind of dropped off, despite having a holiday weekend to help. So like I said, parents didn't bring their kids back to see the film, which is a shame, as I think parents could actually sit through TFTM a lot better than most of the kids movies I have seen.
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