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I think he has the money they know how to use in the campaign accounts and especially if he is going to lose, he doesn't want another dollar in that account if it could be in his own account instead.It's used under liscence: so no, it's not going to a pac or the campaign. It's straight up profit going right into trumps wallet.
Unless it has changed, the secret service have to buy memberships at Mar-a-Lago so the they can protect him there.That's been his motive all along: it's why some of the campaign infrastructure is and always has been in trump properties, paying full value on the rent.