The latest Transformers HasLab campaign is live, and Hasbro designer Evan Brooks has shared some behind the scenes notes.
Hello Transformer fans!
I hope you all enjoyed today’s Haslab reveal of OMEGA PRIME!
I did once say that “We’d never do an Optimus as a Haslab!” Boy am I glad to have been so wrong.
Making this a Haslab really allowed us to plus up the offering and make the figures the best they can be.
It was such an honor to work on this set of figures with Yuki san over at Takara Tomy. He 100% took the reigns on this one with his passion on how to improve over the original figures that he himself worked on back in the day. Whenever he would send video updates of how the model was functioning, he would play the japanese theme song in the background and hum along (it was adorable). If you’ve never heard the original Japanese Car Robots opening theme song, I really recommend you look it up as it’s an absolute bop. The singer did the songs of another franchise I dearly love and put his heart and soul in every song he did.
Back to these amazing figures, they are an absolute joy to play with and a complete distraction that I need to store away from my office or I just don’t get any work done.
Deco wise, we based it off the Animation/ Encore figures which is why Optimus has the C-001 license plate and the white coloring will be a more pure metallic white instead of the vanilla off color white of the original toy release.
Tires are all molded ABS plastic so they will not degrade like the original figures (my originals have all started to crack so I know the pain many have gone through.).
There are no electronics or spring loaded gimmicks in these figures which really allowed us to better utilize the space they took up and make these the best they can be. Each figure has ankle joints so posing them is a dream.
Combined modes feel solid and I hope you all will be pleased with playing and posing them out.
Please be on the lookout for Backer updates as we continue forward!