I don't think so. Although the original price is around 45 dollars in Japan, the equivalent price is around 60 dollars (as international products tend to be sold at the same amount of currency "units" in each country, like a videogame being sold for $60 in the US and £60 in the UK for example).Hasbro, basically, never marketed the $60 “Ultimate” Optimus Primal toy at all. All indications are this was a TakaraTomy deal that Hasbro was courteous enough to offer to import through its “fan channel” partners. Reportedly, this figure runs around $40 in Japan, but I think Hasbro added a bit of an “import fee” on their pricing.
Also, if we ordered this figure from Amazon Japan or TT Mall, we'll get a bonus clear red Cheetor weaponiser (which can also be got from other shops after spending ¥5,000 or more, I think).
- https://www.amazon.co.jp/-/en/dp/B0..._3307840051_sccl_12/356-8290886-7165231?psc=1