Hasbro Exploring Further Brand Crossovers With “Alter Egos”?
Since Revolution, Hasbro fans have been enjoying a major “shared universe” event that crosses many of the company’s brands through toys and media. But what if that idea was a little crazier?
Long-time Transformers fan Will Kinne has posted just that. In what is presented as his being mistakenly added to a mailing list by former BotCon/Fun Publications employee Pete Sinclair, he reveals a new line of exclusive action figures that was commissioned by Hasbro from Night Shining, Inc – Mr. Sinclair’s new venture that currently runs RoboCon, an annual robot-themed toy show in Cincinnati, Ohio.
“Alter Egos” mashes together Hasbro brands such as Transformers, Visionaries, G.I. Joe, My Little Pony, and Littlest Pet Shop in a hilarious new way! G.I. Joe’s Nemesis Enforcer becomes Neigh-mesis Enforcer, Lt. Falcon becomes an actual falcon, and Soundwave… Well Soundwave runs his Littlest Cassette Shop! This leak contains images, box art, and even a press release, as well as a screen grab of the email that started it all.
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