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<blockquote data-quote="The Predaking" data-source="post: 145098" data-attributes="member: 222">[ATTACH=full]24543[/ATTACH]Hasbro CEO Chris Cocks has told <a href="https://www.bloomberg.com/news/articles/2024-11-20/hasbro-s-gamer-ceo-refocuses-on-play-after-selling-film-business?leadSource=uverify%20wall" target="_blank">Bloomberg </a>that they will no longer be co-financing films based on Hasbro IP.&nbsp; While Hasbro will continue to license its IP to other film companies such as Lionsgate and Sony, Hasbro is stepping out of the film business with the disappointing box office returns of Transformers One and Dungeons and Dragons: Honor Among Thieves.&nbsp; Cocks, who came to Hasbro from Microsoft in 2016, was put in charge of Hasbro's card game, Magic: the Gathering before becoming CEO two years ago after the death of the previous CEO Brian Goldner. Cocks is focusing more on upcoming video games to try to &quot;reach fans where they play&quot; by ear marking $100 - $150 million a year to producing video games based on Hasbro's IP.&nbsp; Games mentioned were the upcoming GI JOE game, Exodus made by Bioware, and an unannounced Dungeons and Dragons game.&nbsp; &nbsp;&nbsp; No word on any upcoming Transformers video games, but stay tuned to the news feed to find out as soon as we hear anything. Want to interact with more Transformers fans? <a href="https://www.allspark.com/forums/register/" target="_blank">Register for an account</a> on our forums today! Be sure to Follow us on Twitter <a href="https://twitter.com/AllsparkNews" target="_blank">@AllsparkNews </a>and Give our <a href="https://www.facebook.com/theallspark" target="_blank">Facebook page</a> a like as well as our <a href="https://www.instagram.com/allspark_com/?hl=en" target="_blank">Instagram</a>! Not a fan of Forums? Check out our <a href="https://www.facebook.com/groups/allspark.forum" target="_blank">Facebook Group </a>and discuss with us your thoughts on the discord <a href="https://discord.gg/allspark" target="_blank">Discord.gg/allspark</a></blockquote>

[QUOTE="The Predaking, post: 145098, member: 222"] [ATTACH type="full"]24543[/ATTACH] Hasbro CEO Chris Cocks has told [URL='https://www.bloomberg.com/news/articles/2024-11-20/hasbro-s-gamer-ceo-refocuses-on-play-after-selling-film-business?leadSource=uverify%20wall']Bloomberg [/URL]that they will no longer be co-financing films based on Hasbro IP. While Hasbro will continue to license its IP to other film companies such as Lionsgate and Sony, Hasbro is stepping out of the film business with the disappointing box office returns of Transformers One and Dungeons and Dragons: Honor Among Thieves. Cocks, who came to Hasbro from Microsoft in 2016, was put in charge of Hasbro's card game, Magic: the Gathering before becoming CEO two years ago after the death of the previous CEO Brian Goldner. Cocks is focusing more on upcoming video games to try to "reach fans where they play" by ear marking $100 - $150 million a year to producing video games based on Hasbro's IP. Games mentioned were the upcoming GI JOE game, Exodus made by Bioware, and an unannounced Dungeons and Dragons game. No word on any upcoming Transformers video games, but stay tuned to the news feed to find out as soon as we hear anything. Want to interact with more Transformers fans? [URL='https://www.allspark.com/forums/register/']Register for an account[/URL] on our forums today! Be sure to Follow us on Twitter [URL='https://twitter.com/AllsparkNews']@AllsparkNews [/URL]and Give our [URL='https://www.facebook.com/theallspark']Facebook page[/URL] a like as well as our [URL='https://www.instagram.com/allspark_com/?hl=en']Instagram[/URL]! Not a fan of Forums? Check out our [URL='https://www.facebook.com/groups/allspark.forum']Facebook Group [/URL]and discuss with us your thoughts on the discord [URL='https://discord.gg/allspark']Discord.gg/allspark[/URL] [/QUOTE]

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