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Rejoice all fans of Transformers, our beloved toys are now a permanent inductee into The Strong National Museum of Play's National Toy Hall of Fame! Transformers have been inducted into the hall of fame alongside Hasbro's My Little Pony, and the card game Phase 10. More info can be found...

Trickling in from the corners of the internet is what appears to be our first look at Prima from the upcoming Age of the Primes toyline, under the Generations banner. Sadly, this plucky prime prototype is lacking a head, but it does give us an interesting taste of what's to come for...

Sad news fellow Transformers fans. Coming in from the AP branch in Oregon, beloved Autobot leader Optimus Prime has revealed he has finally gone totally blind after years of macular-circut degeneration. When questioned, the Autobot's chief medical officer Ratchet noted that Prime's quality of...

look at this classic boy