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SDCC 2025 is in full swing, and Hasbro has absolutely come out swinging with strong product presentations for their various iconic brands. Transformers is definitely no exception, as so many corners of the brand are getting a lot of love in the next few months and the next year. Studio Series...

Gamespot.com have revealed a slew of upcoming Hasbro exclusives that will be available "exclusively on-site at the Hasbro booth at select conventions, including the New York Comic Con and MCM London" as well as on HasbroPulse.com. And one of them is a $75 exclusive pack featuring a cab-only...

Walmart has officially listed Transformers Retro Brawn on their website, which means we can now get a better look at the G1 toy-styled version of the classic macho minibot. This SS86 Brawn retool gives him his classic toy-based bullet head and a dashing shade of forest green more evocative of...

The runup to Walmart's upcoming Collector Con may be heating up, as right after the reveal of a Transformers Retro Seaspray listing, a possible first glimpse at a toy-based Brawn from the same exclusive line has surfaced. And that's definitely a toy-based head and cooler, forest-y green, all...

YVAN EHT NIOJ We now know what the long-listed Transformers Retro version of Seaspray will look like. As Walmart continues its exclusive line of G1 homages, it's joined by one more upsized Minibot, as listed on their website. An all-new mold unlike the Minibot retools/redecos that have preceded...

Apparently the ol' Earthspark still glows, because two more upcoming Deluxe class figures have been spotted, so to speak. Listings on Shop.Hasbro.com give us a good look at Cosmos and Spitfire! This new Chaos Terran Spitfire follows on from the one-step figure and the Warrior class figure, but...

The official Transformers YouTube channel has posted the first two episodes of the latest Transformers series, "Transformers Cyberworld". The series is slated to run for 36 episodes of 5 minutes each, so this first upload is a 10-minute, back-to-back pair of episodes that launch us straight into...

Various outlets have reported the passing of former Hasbro CEO Alan G. Hassenfeld in London, England, on July 8, 2025. He was 76. His passing was confirmed by former Hasbro executive Alfred Verrecchia, who provided no additional details. After joining the company in 1970 and moving up the...

Virtually every fan growing up with Transformers in the 80s was drawn to its unique aesthetic, which brought an alien world of shape-shifting cars and jets and other things to undeniable, imagination-stoking life. One of the most striking visual anchors for Generation 1 was the classic...

The leaks of the past few days don't seem to be over yet. Allsparker CoffeeHorse was somehow added to an internal Hasbro TF team group discussion and came away with an incredible bit of news to release just under the wire. In an interesting new twist amid the last few months' swirling rumors of...

Death, taxes, Optimus Prime. Takara Tomy have officially announced a new entry into their MPG series, and you'll never guess who it is! MPG-17 is Optimus Prime "Style Gen.", apparently kicking off a new "Style Gen." subseries in the MPG line: Yup, the classic Big Good of the Autobot ranks...

Allsparker Donocropolis directs our attention to TV Magazine, who share a great breakdown of Transformers: Wild King figures. Their twin posts show off Energy Master Optimus Prime, ENergy Master Megatron, and the line's Energy Beasts: Lightlong, Hydrophant, Captain Volca, and Leafback! The...

Allsparker Steevy Maximus shares that Collider.com has the exclusive lowdown on the next Transformers toyline, just in time for Toy Fair 2025. Premiering this summer on YouTube as "an original YouTube series consisting of 36 five-minute shorts", Transformers: Cyberworld will see familiar...

Toy Fair 2025 is under way and brand after brand, toymaker after toymaker has fans eager to see the rest of the year play out! You know, as is tradition. Hasbro has committed to "Play To Win" in 2025 and beyond, with updates for their existing IPs and licenses and some innovative new directions...

Bring discussion of the newly announced Timelines comic packs featuring Optimus Prime, Bumblebee, Megatron, and Starscream here.

Takara Tomy's official Transformers Twitter/X page has announced a silver, white, and black redeco of the upcoming T-Spark/Synergenex Monster Hunter x Transformers "Rathalos Prime". Preorders for Silver Rathalos Prime are set to go live on February 13, 2025. Where does the Rathalos Prime...

Retailer In Demand Toys has new stock images up for upcoming EarthSpark figures, featuring Deluxe class incarnations of Soundwave and Terran Hashtag. Unlike the Takara "DX" release, this iteration of Hashtag appears to be its own mold rather than a slight retool of the Warrior class release...

Autobase Aichi brings our attention to an eBay auction that seems to showcase the upcoming G2-themed redeco of Studio Series 86 Grimlock and Wheelie. The big bozo King of the Dinobots is in his blue G2 variant colors (with the G2 faction sigil/name label), while Wheelie is in his two-tone...

Weibo user @NOTRAB offers a look at another upcoming figure in the Studio Series redo of VW Beetle mode Bumblebee from the 2018 Bumblebee solo movie. Studio Series figure 116 features some notable differences, chief among them new ways to arrange the car kibble on the back of the robot mode to...

Blokees is on an absolute roll, having carved out their niche in Transformers in 2024 and having populated it with a wide range of Transformers from G1, the live-action movies, ONE, and more. Weibo user @NOTRAB shares pics of TF One Starscream (which has been listed in at least one outlet as...