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Except 1986.

People have been predicting the toypocalypse since the 80s. Toy Fair 1996 was expected to be a dud. Hasbro didn't get that memo.

This is about as good as we could hope for. No company had a playbook for a tariff situation quite like this. Given the confusion, "Shield our community from volatility" is exactly the right note.

I spent all week cleaning a yard so

What a shame we'll never get to see it.

He may be killing this program for the wrong reasons but it is less of a loss than it sounds. See this video for an extended discussion of how that program turned out in practice. It is informative and infuriating.

Or they're delaying everything but don't want to admit they're delaying everything.

Shareholder supremacy is the real rot in the system. We could replace the entire current crop of executives with a bunch of well meaning reformers, and it wouldn't make a difference because the system requires them to do what today's executives are already doing. Any reformer will get sued into...

Plus Chris Cocks said Hasbro has some options to cut costs to offset the tariffs to a degree. And when this guy says he's found some costs he can cut, I think we should take him seriously.

I'm debating whether to revive this. This one got my attention today. I looked and I did in fact have a missed call...

Technically it's not dead. The Senate is weird.

Have they done any of the Chogokin era stuff yet?

After what just happened to Mattel's stock a few minutes ago, I expect other toy companies to suddenly be very quiet about announcing price increases.

It looks like the legs require disassembly to combine. They did not even try. I want one.

These guys have something special with this design. They should milk it.

I already disliked the modern trend of having the energon ax fit over Prime's hand like a dumb glove, but now it feels like they're making fun of me.

It works for me. Give me a mindless repetitive task and I can slip into an absolute trance until it's done.

We have a newsletter from BigBadToyStore. -------------- NEW PRE-ORDERS -------------- Masters of the Universe and the Teenage Mutant Ninja Turtles worlds collide in the new Turtles of Grayskull line of figures by Mattel! New Star Wars figures are now available in the Black Series and Vintage...

The tedium is the good part. If I don't get to turn off my brain at night, at least let me do it at some point during the day.