Magmatron had a Target-exclusive retail release, a starring role in IDW's two comic mini-series, and most relevant to what I was saying, has a color scheme that that doesn't read as stereotypically "girly" to corporate America. He has way more advantages than Galvatron that made him a far safer bet for Hasbro to make big a new figure for him.Which is a shame, since they took a risk on Magmatron who is… Well, I guess he does have a presence outside of Japan.