In a recent move, Hasbro's new VP of Digital Play, David Burke, has announced that Hasbro will be bringing its classic IPs together in a new way. Hasbro has always strived to unlock the value from its IPs, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, POWER RANGERS, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Now Hasbro can do that with its newest game development called, "Hasbro Main Event". Battle classic IPs together like classic GI JOE characters against your favorite Power Ranger, or Fight a giant monster in Angel Grove as Metroplex. Hundreds of unlockable characters can now do battle in a Smash Bros style combat game that will release for all platforms this quarter.
"We know that people have been cross playing with our brands toys for years now. GI JOEs battling Transformers, Transformers battling Power Rangers. Now you can do that digitally in one of the best games coming out this fall. Now your favorite characters can now do battle in dozens of stages from numerous franchises."
"We are excited to bring this epic video game to the fans this holiday season." said David Burke, "and we look forward to seeing how long it takes for someone to unlock all 1000 characters in the game. "
Hasbro's Main Event will be released FY 2027 for the Nintendo Switch, Sony Playstation, and Microsoft Xbox.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
"We know that people have been cross playing with our brands toys for years now. GI JOEs battling Transformers, Transformers battling Power Rangers. Now you can do that digitally in one of the best games coming out this fall. Now your favorite characters can now do battle in dozens of stages from numerous franchises."
"We are excited to bring this epic video game to the fans this holiday season." said David Burke, "and we look forward to seeing how long it takes for someone to unlock all 1000 characters in the game. "
Hasbro's Main Event will be released FY 2027 for the Nintendo Switch, Sony Playstation, and Microsoft Xbox.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
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