I'm only surprised they didn't release it for valentines day.
And as a Target exclusive!
Yeah. I think it highlights broader market shifts that Hasbro seemed more concerned about characters and alt modes than color variety like they might have been about how the wave looks on retail shelves.
Probably true, but even aside from that, I feel like the on-the-ground realities of distribution make it less important. It's pretty rare for me to ever see a whole wave on a shelf at once. I feel lucky if I see more than 2 different toys on a peg.
Also, I feel like the way the current boxes are designed drastically lowers the ability to see different toys from afar, since you can't see into the box at all from the sides if they're pushed up against each other. Different when they had bubbles.