It's like they didn't just "help the fans" by releasing a slew of previously-exclusive molds at general retail, in Soundwave, Dirge, Ramjet, Cosmos, Galaxy Shuttle, Origin Bumblebee, Decepticon Crasher, and so on.
It's like releasing an exclusive on its own rather than as part of a five-pack isn't helpful in the least.
It's like Target wanted to get one more use out of a mold and deco they'd already contracted to use as an exclusive.
It's like "helping the fans" isn't the point of running a business.