That price is a huge problem. It needs to get back down to $5-7. That's why most Wal-Marts still carry The Corps but you'll be extremely lucky to see any Joe product.
Dropping articulation didn't exactly help anything since that's what Joe's known for and always has been. Keep the scale and the articulation, cut the (frankly, in many cases ridiculous) amount of accessories and the paint applications. No, pockets and strap buckles don't need to be painted, nor do uniforms need drybrushing and ink washes. Stop treating everything like a superhero line where every wave needs a new Duke and Snake Eyes... which tend to just sit on the shelves. I know retailers love the superhero model, but it kills G. I. Joe, since part of Joe's appeal was in building an army of little guys to fight another army of little guys who weren't all the same guy.
Ignore the collectors that ask for remakes of the same figures over and over because the prior version was one shade of olive drab off or something.
Try new things. Put the usual Joe regulars on the sidelines and make a new cast. Set aside Cobra for a while and pull up something else threatening. Stop banking on existing characters and make kids love the new ones by either using the fiction to make them compelling characters or just having them look very cool.
Get rid of Darryl DePriest. If he's the only one keeping the line alive, then it needs to go on hiatus for a while till there's a project lead who can do something other than exhibit a terrible case of Running the Asylum.
Leave the collector market stuff to the Club where it belongs and innovate at the mass market level. That idea from one of the RoC vehicle guys about vehicles interlocking or interacting with each other? Use that. Stop trying to be (sometimes painfully) realistic and go back to the fantastic that's part of A Real American Hero's foundation whether collectors like it or not... because it's not just for them.
Here's how I see it.
Each year would have 3 - 4 waves of figures, with each wave being 6 dudes.
Two of the six would be "big names". Two would be older characters that have followings but aren't quite so profitable. The other two would be new(er) characters.
For example -
#1: Duke, Cobra Commander, Wet-Suit, Cobra Eel, new Joe, new Cobra
#2: Snake-Eyes, Storm Shadow, Iceberg, Snow Serpent, new Joe, new Cobra
#3: Flint, Destro, Law & Order, Burn-Out, new Joe, new Cobra
#4: Scarlet, Baroness, Rock & Roll, Metal-Head, new Joe, new Cobra
The collectors will be drawn to the older, less-often seen characters. The kids will come for the legacy characters with the big names. The new figures introduced each wave mean new blood for the franchise and new creative opportunities for the folks doing the fiction.
Repaints would be confined to store exclusives, vehicle / play-set pack-ins, and Dollar General packs.
How's this sound?