According to TFW2005, it's in multiple categories including motion picures, and the desription is:
Toys, games and playthings, namely, toy action figures and accessories for use therewith toy vehicles and accessories for use therewith; toy playsets for use in connection with toy action figures and toy vehicles; toy vehicles and toy robots convertible into other visual toy forms; toy robots; plush toys; stuffed toys; plastic and vinyl toy characters and toy animals; toy figures; radio-controlled toy vehicles; mechanical toys; toy construction sets, building toys, wind-up toys; water squirting toys; toy modeling compounds, toy molds and toy extruders for use with toy modeling compounds; toy balls, namely toy footballs and baseballs; toy baseball bats; toy swords and toy shields and accessories for use therewith; toy projectile shooters and toy projectiles for use therewith; jigsaw puzzles; board games; parlor games; action skill games; card game; role-playing games; trading card games; electronic hand-held games not for use with external displays or monitors; target games; dice games
Presumably, this is the "Night at the Museum in a Hasbro factory" movie we heard about before.
From the things listed, it might involve essentially everything
that Hasbro makes and is the primary owner of. (Though it's impossible to tell from that whether it includes multiple brands that would fall under the same toy classifications, which is, for example, what most of the older brands that Hasbro might want to use something like this to re-popularize would fall into.)