Well, I mean, all these things would have existed anyway. It's just that everyone's getting the same character references now.
It makes a lot of sense to have a consistent "franchise-neutral" aesthetic/branding, especially for rando things like cruise ship costumes and dollar-store figures. You base those on, say, the RID cartoon or the latest film or whatever, they're out of date in a few years - just look at something like Transformers: The Ride, with all its DOTM stuff - but do a "neutral" brand kit/style guide, and your stuff never goes out of fashion.
That's a nice idea in theory, but these designs will almost certainly also be abandoned within a few years. Not that I don't think they think they're doing what you think. It's just really hard to make a mutable, collective entity subscriber to that kind of plan long enough for it to matter.
(Also, I'd probably argue that original trilogy movie designs are at this point only going to get as "dated" as the Sunbow designs, meaning people will recognize them forever.)