That doesn't look like the (admittedly blurry) image of POTP Grimlock that we saw awhile back. Maybe some Legends version? Intriguing.
Like NVK said, it's just the new generic design for Grimlock outside of main lines. Apparently they're settling on "evergreen" designs for some of these characters instead of making up new "mostly G1 but not" designs every time a discount store line or board game comes out. In any case the packaging seems to be from one of said discount store lines.
Edited by Copper Bezel, 01 September 2017 - 10:11 AM.