Soundwave gathers, rectifies, distributes -- effectively controls information, on everyone and everything. He ensures that all hear HIS version of events, the version that best serves Deceptionism. All of history, of art and of literature, all opinions and individual thought, all of all supports -has ALWAYS supported- Megatron and his loyal subjects. Anything that doesn't, simply doesn't exist -- never existed. It was just a momentary lapse in memory on your part, an honest mistake, we all make them from time to time (excluding the mighty Megatron, of course, of course).
Soundwave is assisted by a veritable army of (typically diminutive) Transformers, primarily in gathering intel. He cares deeply for each and every one of them; not out of comradery, oh no, but because they all contain so much precious data. Even more if you lobotomize away those useless personalities.
Drones, biased news media, hypocrisy, and George Orwell, all in one bot!
While inspired by his Prime counterpart's noggin, this Soundwave's face is an actual camera lens -- absorbs everything, displays nothing.
I suppose it's a bit redundant to include a flash drive while implying Laserbeak (et al.) is one with wings, but I rather like the visual of SW gingerly holding a lifeless object while manhandling a living, sentient creature. Really sums him up.
Soundwave has made use of innumerable underlings in his endless quest to control information. Their primary function is to gather, process, and store intel of every imaginable kind, both on the enemy and on fellow Decepticons (a loyal Decepticon has no secrets!). Every iota of raw data is invaluable, regardless of how mundane it may seem. As such, these lackeys will sacrifice their own minds and bodies to hold more, and more, and more, until they’re little more than barely-living memory cards. But even then one bot can only hold so much… Prior to their ultimate fate, these Decepticons are often tasked with properly maintaining the collective information. Sometimes that requires creating helpful graphs to simplify complex social issues, remastering damaged recordings (Rumble does a perfect impression of Megatron, for those rare instances when a bit too much static interferes), discarding offensive works that do not fit with modern sensibilities, or just simply asking  on dubious claims. Although largely thankless, it is a vital role that lets the Decepticon populace know what it needs to know.
My initial idea was that these guys would've all turned into actual drones, ideally ones used by news reporters. But that got dull and restrictive real quick (and searching "news drones" isn't very helpful), so I went with a mix of 'drones' and surveillance-related things.
Rumble and Frenzy are based on Boston Dynamic's "BigDog" - which, as a military pack mule, doesn't really fit the theme all that much, but since I used real-world robots with treads, wheels, and copter blades I thought I might as well go with one with legs.
BTW, that small text on Overkill (the dinosaur) reads "We Toys See Everything"
Developed by Soundwave, the Gobot is an entirely new kind of Transformer, one that only exists in cyberspace but can be endlessly copied and distributed. Acting as a (mostly) free downloadable "virtual pet", the Gobot is allowed in countless devices, where is covertly steals as much private information as it can find and sends it all back to Soundwave. Technically speaking everyone has agreed to allow the Gobot to do so, regardless of whether or not they're aware of it, by accepting the lengthy terms of service and by NOT opt-outing of being spied on. Luckily for the Decepticons, neither the humans nor Autobots seem to truly understand the internet they love so much.
Obviously this is based on internet "privacy", but it's also a bit of a thought experiment on where actual Transformer toys may end up in a few years. Gobot is meant to be very basic, generation one; the user just slides the limbs out and it's ready to play.
Despite the name, he's based off of "Reedman" from Revenge of the Fallen -- a two-dimensional cyclops made up of countless little spiders that go and steal things for Soundwave -- but "reedman" is a doofy name, "Gobot" is a lot more... marketably doofy. Plus hey, maybe these things evolve into their own race, maybe even somehow using those humans that are SO dependent on their devices, essentially becoming a kind of cyborg...?