you'd almost wonder about the logic of that...
"Hey Jim, the expensive version of the thing we make isn't selling as well as the less expensive version, what should we do?"
"Well Steve, let's just stop making the cheaper one so they have to buy the expensive one."
"But wont we lose money? what if people continue to not like the expensive one? wont this plan alienate our customer base?"
"Steve... you think to much! I've already sent the email to the factories MWAHAHAHAHAHA!"