So I was browsing Kotaku when this article came up
Gist of the matter is they are making a new FtP Robot shooter game of sorts where you start the game free but can buy Action Figures of the robots through Amazon that will work with the game with customizable gear to add on. And they got a former Transformer designer to work on the toys. It really shows with one of the robots who looks like a Blue Centaur like robot whose head is very Transformer like. The other shown is a Big red football player like spiked robot with a scorpion like gun tail
The downside is it looks to be a mobile game.
and heres the teaser vid