I had no issue with RID-15 heck I was looking forward to it - then I noticed "odd things".
1stly the main focus of the brand in the 1st year seemed to be 1 Step Changer in the 1st few months with some modest amount of Legion class & Warriors - but the former seemed to be much more widely distributed than the Warriors.
The as time went on Hasbro showed off more an more 3 & 5 step changers including minor remoulds and repaints - while still not much happening with Warriors - we got some repaints of the earlier toys like Bee & Grimlock but noticeable lack of Decepticons remained an issue.
Then we got the Minicons, Deployers more 3 step changers a few more Legions - but still not much happening with the warriors other than some TRU exclusives(mostly repaints). even the legions were repainted too.
So my opinion was - OK they want to sell simple toys to kids - well where are the South American Battalion toys then - they are actually something people wanted - so where are they why not release them in North America at least instead of multiple 3 step changer toys ?
Do we need that many similar Optimus Prime toys in quick succession and so few Decepticons ? Are they that stuck in the Movie Mind set of not selling Decepticons and over hyping Bumblebee & Optimus (and to some extent Grimlock & Drift).
It just seems to me that there is a very meandering attitude to the brand lately and this can be seen in how they handle the Rescue Bots a line to - that line that seems to be successful more by accident than intent.
We have these Conventions and there are supposed to try to inform and entertain use about Transformers - now I've gotten used to them ignoring Rescue Bots at Botcon as much as that irks the heck out of me. but ignoring RID at all events or at least putting it firmly in the background seems very odd indeed to me. when asked Hasbro reps at such events have replied with comments like "We didn't think anyone was interested".
Yet when they do bother to show things off people seem to show at least some interest - take the positive response to the new Minicons as an example of that.
we got little of no advance notice of the Giant Green Grimlock AOE Stomp & Chomp repaint for example - I just get the impression that if they had more confidence in the brand that is a product we "Should" have had advance notice of more than we got (which was not much more than someone tripping over it on the shelf).
I so often only find out about new Rescue Bots toys when I see them actually on sale as again Hasbro seems disinterested in providing any advanced notice of them some of the time.
They seem to like Combiner Wars and like to shout about it but I just do not get that impression at all from the other brand segments - and that disappoints me a bit that they show so little interest in those other products with regard to their interaction with the fandom about them.
I don't think it's unreasonable to assume that there might be less interest in the fandom in say Rescue Bots or RID or Titan PVC or whatever that isn't the main brand or the brands preferred by adult collectors (i.e. Combiner Wars & Masterpiece).
But surely they ought to be hyping the other things in more ways like RID toys could be more actively promoted via the cartoon fan community perhaps or Rescue Bots could be promoted to Parents groups or organisations that deal with the younger years products.
But it seems the so rarely market this stuff at all to anyone it's not just the Transformers fans they are failing to inform about this stuff.
I think they could do better - they should at the very least be pushing Minicons a lot more.