I'd just like to point out two things:
First, Hasbro currently owns all these names. All of them have existing trademark registrations by Hasbro that are still listed as "LIVE", despite the last use for each name being several years ago. Except for Strongarm, whose name was last used for a Nerf N-Strike Elite blaster and has yet another
Hasbro registration specifically for Nerf.Why
Hasbro's legal department chose to file for new trademark applications for these names instead of simply renewing the existing ones is anyone's guess.
This has no implication on whether Hasbro intends to do something with these names or not; it just means they're using a needlessly complicated method of re-securing these names. Sort of like buying a new car because the old one's ashtrays are full.However
, I'd also
like to point out that two years ago, there was a similar news story of Hasbro filing new trademark applications
for "Tow-Line", "Rollbar", "Armorhide" and "Side Swipe" (two words), names they also already owned by that point but hadn't used in a while. "Side Swipe" had been used for a while until they returned to "Sideswipe" (one word) with the Universe 2.0 Deluxe, so why would they still need the version spelled in two words?
They didn't, apparently; By this point, not only are the old registrations for those four names abandoned, but so are two of the re-applications from 2012; and none of those four names have been used in the interim time.
So there's no telling if Hasbro is actually going to do anything with these names in the near future, except for the upcoming redeco of the Nerf Strongarm blaster (which isn't relevant for this new trademark application).
Edited by Nevermore, 30 April 2014 - 03:51 AM.