Has this happened with any of the previous movies and if so, how did Hasbro handle the toyline launch in relation?
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Experience #Transformers: Rise of the Beasts in theatres June 9, 2023.
I'm assuming the delay is just general covid shenanigans. Marvel delayed a bunch of films recently too.
Not the Transformers movies really but we've got plenty of others that got pushed back and Hasbro got stuck releasing product quite a ways in advance of the movies. Black Widow and the Marvel films recently are the easiest example. Luckily they got ahead of the rest and pushed the Shang-Chi and Eternals movie lines out some time, but that's easy to do when you have other lines in the family to back up on like non movie Legends and generic Spider-Man and Avenger lines. That's probably going to be the case with Rise of the Beasts and they might have to hard push Legacy or other Studio Series like 86 or Bumblebee and earlier instead in it's place.
Maybe? But I'm not sure the orders mean much until the products go into production.Wonder how this affects the distribution. would stores have already ordered product for Summer '22?
However, Hastak released the Top Gun crossover toy before the film was released, which included materials or imagery linked to the new film, right?I will believe it when I see it.
My first inclination is that Hasbro just hasn’t updated information to retailers. It makes little sense to have a big launch over a year in advance of the film’s release. Barring Paramount pulled a GI Joe on them and changed the date too close to active production.
Then again, releasing the toys this early might also be viable “advertising” for the film. With the softness of the theatrical business, perhaps Paramount is letting Hasbro release the toys to gauge customer interest before committing significant amount of money to big rollout. All things considered, a streaming deal for Snake Eyes might have been a better deal than the theatrical push it got.
Or maybe the release date will change again before the next month is out. We know Hasbro is going to have some sort of Toy Fair showing within the next month.
Stuff was released long before the film because it came out when it was originally supposed to.Isn't this what happened with the G.I. Joe movie before Snake eyes? The movie got delayed but the first waves were so far in production that they just released them. Or was it the other way and Hasbro sat on the product and never released most of it? I don't remember which, but I know it was a mess.