It is from 11 years ago. But the Studio Series Leadfoot was from only 2 years ago. And it had the Target logo. So we should be counting from there. :3 (not that Hasbro couldn't have changed their policy any time in the last two years, of course)This toy was from 11 years ago.
You really don't think retailers might change their minds about this kind of stuff over the course of a decade?
(Really I think the answer is probably Hasbro decided that it'd be better to have Optimus Prime be deco'd in Santa-stylings rather than promoting a massive retailer - be better for the kids and parents)