Council of Elders
Of all things, Aaron Archer’s reason for exiting has become rather prophetic as I’ve seen the actual KIDS toys in the brand (along with most other Hasbro brands, TBH) slide down in quality and execution as the distinction between what is “for kids” and what is “For collectors” becomes an ever widening gulf.
I would dispute one part of this. The kid lines do suck now but the collector lines have become more toyetic and fun than they used to be. Combiner Wars got boring after a while (and to be fair they didn't plan on it going on as long as it did, but it just sold too well) but it started as a breath of fresh air after how fiddly and annoying some earlier Generations transformations could be. Titans Return turned every toy into a playset to some degree or another. Siege cemented the current budget MP direction but still had Weaponizers because fun.