Council of Elders
Just furthering the point, this is why we see game studios invest more on repetitive franchises now, rather than constantly innovating. Franchise games can reuse many of their previous assets, shortcutting development cycles by a significant margin, whereas something new will require most of the work to be done from scratch once again.
Hasbro will be entirely happy to reuse assets like that. These aren't the days when characters get new bodies every season. They get new toys representing the same bodies.