Hasbro To Create NFTs Based On Transformers & G.I. Joe Properties
Hasbro CEO Brian Goldner revealed a lot in Hasbro’s 2021 first quarter financial results conference call. Not only is Hasbro raising the prices of toys to meet the demands of raw material costs, they are also planning on generating NFT’s (Non-Fungible Tokens) based on Hasbro’s G.I. Joe & Transformers Properties. Hit the break for more Information on what NFT’s are and to read the statement from Hasbro’s CEO. Be sure to discuss this in our Forum Thread or on our Discord that is now a part of the Discord Partners program: https://discord.gg/allspark
For those of you who are unaware of what NFT’s are, NFT’s are a non-fungible token (NFT) is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files. Access to any copy of the original file, however, is not restricted to the buyer of the NFT. While copies of these digital items are available for anyone to obtain, NFTs are tracked on blockchains to provide the owner with proof of ownership that is separate from copyright. The NFT market value tripled in 2020, reaching more than $250 million.
The following is a statement from the CEO of Hasbro Brian Goldner:
“NFTs are a real opportunity for us. As you know we have so many brands that really operate on multiple demographic levels; whether it’s Transformers, whether it’s Magic [The Gathering] and the D&D brand, and brands like G.I. Joe. We have a team that is leading our effort out of the west coast. We have our arms around this and see multiple opportunities on the NFT side and you’ll hear more about that as we move forward. But, we are actively developing our opportunities here and we do see it as substantial.”
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