Optimus Prime Silhouette Teased on Official Transformers Instagram

A silhouette of what seems to be a new Optimus Prime toy was posted on Instagram with a recommendation to follow Hasbro Pulse that also suggests more will be revealed during SDCC.

This may be part of the upcoming War for Cybertron trilogy that will succeed Prime Wars as part of Generations.
Thanks to Powered Convoy for alerting us.
Does this stoke anticipation or is it too vague to get excited about? Feel free to discuss this in the forum thread or Allspark’s Discord server.