Greg Mooradian to Lead Hasbro’s Allspark Pictures Film Division

According to an article in Variety magazine, Hasbro has tapped Greg Mooradian to lead its new Allspark Pictures film division. Mooradian is currently employed by Fox 2000, and has had experience working for Paramount on movies like Teenage Mutant Ninja Turtles, G.I. Joe, and Transformers. So what does this mean for Hasbro’s relationship with Paramount? More details after the break.

Greg Mooradian
Hasbro’s move into film is another chapter in its saga of trying to emulate the success of Marvel Studios and its cinematic universe. Variety explains it thus:

Hasbro has hired seasoned veteran Greg Mooradian to oversee the company’s film division, Allspark Pictures, as it attempts to create a full-fledged movie studio. As president of Allspark, he will oversee film and television production starting in January. Sources say the company has been making an effort to raise money to start its own studio for some time, and is trying to attract funding in the nine-figure range in order to properly develop its own slate of films. The hope is to transform itself into an industry player to rival Marvel Studios.

But Hasbro still has an ongoing license with Paramount, which means any future films to come out of Allspark Pictures can’t feature Hasbro’s flagship properties that have already been made into Paramount films (Transformers and G.I. Joe).

There’s a longstanding relationship between the companies. Paramount has successfully made films based on Hasbro characters like Transformers and G.I. Joe. Those franchises will not be a part of the new pact. Paramount develops any movies featuring these characters, with Hasbro serving as a producer.

You may remember that Hasbro already tried uniting with a film studio back in 2014 – Dreamworks – but that fell through.
What do you think? Does Hasbro have any chance of rivaling Marvel? Tell us about it on our forums.