Hasbro Toy Trademarks Update: Cybertron, Movie Edition

Hasbro has lodged two trademark applications relating, shockingly, to “Toy action figures, toy vehicles and toy robots convertible into other visual toy forms”. The first is the classic “Cybertron“, the other a fresher and slightly more mysterious “Movie Edition“. 

“Movie Edition” is presumably a line of movie toys, perhaps a general label for releasing movie characters between films, and the application notes that “Cybertron” is linked to the trademark for the upcoming Cyberverse franchise.

Hopefully we won’t be waiting too long for more info on Hasbro’s plans for these marks, so stay tuned!




Tim Hodge is a fan of trukks (munkys slightly less so) who has been with Transformers from the very beginning. He is a strong supporter of Aligned Noselessness and posts on the Allspark forums as Maruten.

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