Hasbro Taps Into Next Generation of Product Designers by Inviting Consumers to Submit Their Ideas
Hasbro has just released information about what they’re calling “Spark” – a way for consumers to spark their imaginations and submit product ideas directly to Hasbro for consideration. This applies to games, toys, technology and presumably anything else you might have a great idea for. Check out the official press release and details below. What do you think about this? Let us know in our forums. Not a member? Sign up today for free!
New ‘SPARK Hasbro’ Portal Inspires Co-Creation with Consumers
PAWTUCKET, R.I. — Hasbro, Inc. (NASDAQ: HAS) today launched SPARK Hasbro, a web portal designed to inspire consumers to create and share with Hasbro their own new ideas for toys and games. Through this site, anyone age 18+ in the U.S. can register to submit ideas to Hasbro that they believe will change the future of play. The site also features an interactive demonstration of how ideas could go from the inventor’s imagination to becoming a real Hasbro toy or game.
“At Hasbro, we’re passionate about creating the world’s best play experiences, and we want to invite our consumers and fans to be part of the process,” said Phil Sage, Senior Director of Global Product Acquisition and Inventor Relations, Hasbro. “SPARK Hasbro is an exciting new platform that allows us to inspire creativity and curiosity, and to develop exciting new toys, games and experiences proposed by our consumers.”
The site describes how consumer creativity complements the work of Hasbro’s design team, and the important role outside innovators play for Hasbro and the industry. The company is looking for fresh ideas, not previously produced, to incorporate into new and existing global product lines.
SPARK Hasbro does not replace Hasbro’s current relationships with professional inventors, nor does it replace Hasbro’s current policy of not accepting unsolicited toy and game concepts submitted directly to Hasbro, outside the SPARK Hasbro portal. For more information, including all terms governing the submission of any toy or game concepts, visit https://spark.hasbro.com/.
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