Hasbro Unveils ‘Transformers: The Last Knight’ Optimus Prime Helmet at NYCC 2016

More Hasbro news as they release images of the new “The Last Knight” Optimus Prime voice changing helmet. It’s actually quite nice looking and does a pretty fantastic job of subtly illustrating how the look of the robots have evolved since the very first film nearly a decade ago.
Here’s the official stock photo along with the official product data. At 80 bucks US it’s one of the more pricey role play toys to some out thus far, but it does appear to be packed with features.

(Ages 6 years & up/Approx. Retail Price: $79.99/Available: Spring 2017)
“Autobots, we are here… and we are waiting…” These epic words from OPTIMUS PRIME have inspired millions of TRANSFORMERS fans from around the globe to join the cause and fight for the freedom of all sentient beings. Now fans can issue the AUTOBOT call to arms themselves with the TRANSFORMERS: THE LAST KNIGHT OPTIMUS PRIME Voice Changer Helmet. This First Edition helmet leads the charge as the debut collectible for TRANSFORMERS: THE LAST KNIGHT, allowing fans to don the helmet and change their own voice into the iconic intonation of OPTIMUS PRIME. In addition to the power commanding OPTIMUS PRIME voice feature, the helmet comes loaded with 21 button-activated TRANSFORMERS sounds and phrases, including a screaming Cybertronian battle riff. Requires 3 AA batteries, not included. Available at most major retailers nationwide and on HasbroToyShop.com.