Time to get Drunk off some Sweet, Sweet, Energon – Hasbro files for Trademark of Transformers Beverages

Get ready to wet your whistle and sip from the chalice of champions. Hasbro has recently filed a trademark for Transformers branded beverages. What does this mean? Based on the filing, which seems to focus on dairy based drinks, means this may not involve kid targeted fruit punch based drinks or energy drinks, as has been available in one form or another in the past as both Transformers and GI Joe varieties. For now though, we can only speculate. The exact filing is listed below as found on the US Trademark Search website.

Soundwave *is* superior.. when it comes to taste!

Soundwave *is* superior.. when it comes to taste!

Word Mark TRANSFORMERS
Goods and Services IC 029. US 046. G & S: Dairy-based beverages; vegetable-based food beverages; fruit-based food beverages; yogurt-based beverages; coconut-based beverages used as a milk substitute; milk beverages containing fruits; milk based beverages containing fruit juice; peanut-based food beverages; soy-based food beverage used as a milk substitute; nut and seed-based milks
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86555393
Filing Date March 6, 2015
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Hasbro, Inc. CORPORATION RHODE ISLAND 1027 Newport Avenue Pawtucket RHODE ISLAND 02862
Prior Registrations 2455261;4301091;4412057
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

 

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Greg

Greg

Greg is the owner and operator of The Allspark website and social media. Since 1999, The Allspark has provided up to date news, information and discussion about Transformers, Comics, Video Games and everything in between.
Greg

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