Hasbro Appoints Stephen Davis to Newly-Created Chief Content Officer Position

Hasbro has just recently appointed Stephen Davis to a newly created “chief of content” position. He will be in charge of handling Allspark Pictures and the Bay Transformers films as stated in the press release below.  He will also retain oversight of the Company’s Los Angeles-based Hasbro Studios, the global licensing and publishing teams, in-house commercial production at Cakemix Studios and he will manage Hasbro’s ongoing interest in the Discovery Family channel together with Frascotti.

 

November 12, 2014
Hasbro Appoints Stephen Davis to Chief Content Officer
Pawtucket, R.I., November 12, 2014 — Hasbro, Inc. (NASDAQ: HAS), a global branded play leader, today announced the
appointment of Stephen Davis to the newly created role of Executive Vice President, Chief Content Officer, effective
immediately.
In this new role, Davis will be responsible for developing content for Hasbro’s brands across multiple platforms, reporting to
John Frascotti, President, Hasbro Brands. He will retain oversight of the Company’s Los Angeles-based Hasbro Studios, the
global licensing and publishing teams, in-house commercial production at Cakemix Studios and he will manage Hasbro’s
ongoing interest in the Discovery Family channel together with Frascotti.
“During the past several years, we have been steadily building our omniscreen storytelling capabilities, globally reaching kids
and families everywhere that they are consuming content,” said John Frascotti, President, Hasbro Brands. “Today’s
appointment not only recognizes the tremendous vision and momentum that Steve has brought to Hasbro Studios and to
Hasbro, but also reflects the decision to closer align storytelling to the transformative work our teams are doing to bring
branded play to life around the world.”
Additionally, Davis will work closely with Hasbro’s President & Chief Executive Officer Brian Goldner to oversee the Company’s
recently announced film label, Allspark Pictures, as well as franchise films such as Transformers that are produced in
partnership with major studios.
“Allspark Pictures is an evolutionary step in our entertainment strategy that allows us greater control of the film process and an
increased opportunity to reach multiple audiences including and beyond young children,” said Hasbro President & CEO Brian
Goldner. “In Steve’s newly evolved role, we will work together to leverage our extensive experience in TV and film production to
develop fresh and compelling movies based on select Hasbro brands for our global audiences.”
The first two films to be produced under the Allspark Pictures banner are Jem and the Holograms as a live action film and a My
Little Pony animated feature film.
“Storytelling is the power behind successful brand building,” Davis said. “Using great stories and great characters to drive
innovation in all that we do is an important strategic differentiator for Hasbro. I look forward to ensuring that our stories continue
to connect and engage with today’s consumers around the world, in all forms and formats – across digital, television, animated
and live action films.”
Davis has led Los Angeles-based Hasbro Studios, the company’s global TV and short-form development, production and
international distribution unit, since its launch in 2009. With the expansion of his portfolio three years later, Davis gained
responsibility for all of Hasbro’s global film activities, and assumed responsibility for its Global Licensing & Publishing division in
2013. Prior to joining Hasbro, Davis was CEO of Family Entertainment Group LLC, which, under his direction, was engaged in
the development, production, revitalization and distribution of family entertainment content for the traditional and digital space.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and
families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS,
MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and
games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to
delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and
anywhere. The Company’s Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands
across television, film, commercial productions and short-form. Through the company’s deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate
Citizens.” Learn more at www.hasbro.com.
Hasbro Studios
Hasbro Studios is responsible for entertainment brand-driven storytelling for Hasbro across television, film, commercial
productions and short-form content. It develops, produces and distributes TV shows based on Hasbro’s world class brands,
including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on
Discovery Family Channel and on networks in more than 180 territories globally. Since its formation in 2009, the studio has
received nine Daytime Emmy wins. On the film side, the studio has developed and produced a number of features based on
Hasbro’s brands. In addition to partnering with leading studios, the Company intends to make movies based on new and
existing Hasbro brands for audiences globally through the Allspark Pictures film label. Films in development or planned for
release include CANDY LAND (Sony), G.I. JOE 3 (Paramount), JEM AND THE HOLOGRAMS (Universal & Allspark Pictures),
MAGIC: THE GATHERING (21st Century Fox) and an animated featured based on MY LITTLE PONY (Allspark Pictures)

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