“Transformers Robots In Disguise” to Air on Cartoon Network?

When word broke about the rebranding of the Hub Network into Discovery Family, many Transformers fans wondered what the channel’s changes might mean for the future of the upcoming Transformers Robots In Disguise cartoon series. Would the series air on Discovery Family, or would it find a new home elsewhere? Would it air at all, or would the network’s shuffling result in its cancellation? An article from Variety seems to answer these questions – Yes the series will still air, and no it won’t stay on Discovery Family. According to the article’s author, Marc Graser, who had a chat with Hasbro Studios president Stephen Davis, Transformers Robots In Disguise will be making a switch over to Cartoon Network. While Mr. Davis insists on Hasbro Studios’ continued support to ensure the success of Discovery Family, he also acknowledges that Cartoon Network’s viewership is exactly what Hasbro and Hasbro studios are looking for when it comes to Transformers programming, “We felt it was incumbent on us to take advantage of the opportunity to put it on a top rated network that performed well with boys.”

This article appears to have been removed from Variety.com for now, however you can keep reading to see a copy of the article’s text. What do you think about this move? Will it help or hurt the TV show and Transformers brand? You can share your thoughts in Zodberg’s thread in our Transformers Discussion forum.

Hasbro Transformers: Robots in Disguise to October 6, 2014 | 03:03PM PT

Marc Graser

Senior Editor @marcgraser

Hasbro Studios’ upcoming animated series “Transformers: Robots in Disguise” has a new home — actually the “Transformers” franchise’s first TV home — Cartoon Network.

The series had originally been set to debut on Discovery Family, formerly The Hub, in spring 2015, but Hasbro Studios recently made the switch to Cartoon Network in order to better target the toy line’s core audience, boys.

The Hub’s daytime programming lineup had mostly attracted a younger girl and family audience, especially to hit shows based on “My Little Pony.”

Cartoon Network, on the other hand, is regularly tops with boys ages 6-11 and 9-14, who tend to buy the “Transformers” action figures.

“We felt it was incumbent on us to take advantage of the opportunity to put it on a top rated network that performed well with boys,” Stephen Davis, president of Hasbro Studios and global entertainment & licensing for Hasbro, Inc told Variety.

“We have spent a lot of time listening to what kids like about Transformers and they haven’t been shy about giving us their opinions, and we have listened,” Davis said. “‘Robots in Disguise’ is reflective all that we have learned in our conversations with kids.”

In the show, Bumblebee must step up to be a leader of the Autobots after “Transformers Prime” and save Earth from a new faction of Decepticons.

Davis stressed that the toymaker was still “110% committed to the success of Discovery Family. It’s in no way a reflection of our committment to the network.”

Hasbro has had a long relationship with Cartoon Network, the home of the toymaker’s “Beyblade” series. It also aired the original “Transformers” TV series 30 years ago.

Since 2010, all of Hasbro’s original “Transformers” series have debuted on The Hub kids cable network. The channel made the switch to Discovery Family last week.

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