Former Hasbro employees launch new toy design and manufacturing company Play With This Too!

A group of former Hasbro designers and freelancers have just announced that together they will be undertaking a joint venture to bring fans and collectors a product line of high-quality, high-end action figures ready to do battle across their toy shelves! Play With This Too was founded by former Hasbro employee Rik Alvarez and has grown to incorporate the talents of individual like Marc Wong – freelancer who has worked with Monogram International, Steve Redinger – freelancer who has worked on multiple Kenner brands, Trent Troop – who most Allsparkers know and love, and more talented individuals to be announced later!
Play With This Too have also revealed their first action figure: Astroblast. This robot-like figure come with add-on armor as well as a converting Tech Drone that can change from Robot Mode to Scout Mode with a few quick steps.
Read on to see the press release and make sure that you stop by their website to see the great talent that they have on board, as well as more information about Astroblast.
Former Hasbro employees launch new toy design and manufacturing company Play With This Too!
September 24, 2014
“You can play with their stuff, but you can PLAY WITH THIS TOO.”
Manchester, CT – Several former Hasbro employees and toy industry experts have pulled together to form a new design and manufacturing company named Play With This Too (PWTToo).
Play With This Too’s goals include being a top brand developer, designer, manufacturer and wholesale distributor of high-end collectible action figures and toys. Their aim is to target the rapidly growing collector oriented toy market and produce products for both wholesale distribution and exclusives for conventions, retailers and websites.
In February of 2015, Play With This Too will launch a crowd funding campaign to produce their first line of original figures. This debut line will consist of 6” highly articulated action figures with interchangeable parts and weapons. These figures will include intergalactic heroes versus ferocious monsters.
In 2015, Play With This Too will continue to engage with potential licensors to bring official products based on existing brands to market. Later that same year, Play With This Too will begin to offer full service design and manufacturing, as well as intellectual property development for delivery over Transmedia networks.
More information regarding both staff and products will be released at RETROCON ( September 27th and 28th, 2014 at the Greater Philadelphia Expo Center.
About Play With This Too
Former Hasbro Transformers Creative Manager Rik Alvarez founded Play With This Too in August of 2014 after a year of preliminary development.
Their mission is to deliver high-quality products while keeping costs to both retailers and consumers as low as possible.
For a digital asset please follow this link:
To learn more about this company, please email
[email protected]
Other media